What Every Association Should Know About Delivering Virtual Events


Virtual events are gaining in popularity. They offer a convenient option that many members seek. They also allow organizations to expand their reach to members who do not attend in-person events. And, they can be a great source of additional revenue for associations.

So, what are virtual events all about? How are organizations using them today, and what can you do to ensure online event success? This guide discusses three initiatives you should consider to ensure the success of your virtual events:

  • Documented Strategy
  • Revenue Drivers
  • Technology Barriers

These are just some of the things to consider when delivering an online learning experience. Whether you’re looking to livestream or re-broadcast a live event, or wanting to provide on-demand learning, a well-developed virtual events program can expand the reach of your learning program to more members, provide more value for your members, and generate more revenue for your organization.

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