Wearing Many Hats: The Quick and Easy Way to Jump-start 2021 Sponsorship Revenue


While 2020 is in the rear-view mirror, associations are still wrestling with how to recover and drive income in 2021. 

Savvy association professionals recognize that standard sponsorship strategies are no longer viable, yet the question is how to jump-start your 2021 sponsorship revenue.

Frequently association staffers wear many hats and sponsorship as just one of the responsibilities.  Managing marketing efforts, planning meetings (including the transition to virtual), or handling membership recruitment….and oh yeah, in your spare time sign-up sponsors.  Just thinking about it gives you a headache.  And that is before you begin to address virtual, hybrid, or whatever your events will look like in 2021.

You need an easy to follow plan to bring in sponsorship revenue! 

Register now for Wearing Many Hats: The Quick and Easy Way to Jump-start 2021 Sponsorship Revenue

During this webinar, you will be learn how to raise sponsorship dollars without spending a lot of time.

Where should you start?  What are the shortcuts that you can take?  And how can you bring in revenue quickly?

In this one-hour webinar, revenue-generation expert Lewis Flax presents easy to follow strategies associations can use immediately to recoup lost revenue and increase sponsorship dollars.

You’ll learn a new approach to increase the effectiveness of your sponsorship efforts.  And, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to avoid common mistakes most small to mid-size associations make and how you can quickly increase your income.  You will learn how to:  

  • Reach out to fewer sponsors and raise more money
  • Reduce the time you need to spend on sponsorship efforts
  • Deliver additional value to your sponsors
  • Understand the three sponsorship levels (hint: they are not gold, silver, and bronze) and how to move your association to the next level

These are simple concepts, but you’ll be surprised at how quickly these changes can help you raise additional revenue.

Register now for Marketing a Hybrid Event: Practical Tips and Ideas

Meet Your Webinar Leaders

Lewis Flax specializes in assisting association and nonprofits generate revenue.  His hands-on approach has helped numerous organizations implement income generating strategies and learn and apply critical sales techniques resulting in additional funding.  His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results for associations.   
He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling).  The sales approaches Lewis has learned have been specifically tailored for the association community. 
Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).

Who Should Attend

  • Meeting Planners
  • Marketing Directors
  • Membership Directors
  • Communications Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

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Qty Price Product Name
$215.00 Wearing Many Hats: The Quick and Easy Way to Jump-start 2021 Sponsorship Revenue (OnDemand: Active for 12 months from 01.21.21)