Using S.M.A.R.T Goals and Data to Write your
Marketing Strategy for 2020


All year, you’ve been collecting data from your website and marketing efforts.  Now it’s time to put all that data to work.  But first, you’ve got to make it meaningful.

You need to filter and analyze all the information you’ve gathered. Sometimes, you even need to find the data within Google Analytics. Then, you need to translate it all into a written marketing strategy with specific tactics, timelines, metrics and a clear focus on what matters most.

Marketers who document their strategy like this are 538 percent more likely to report success than those who don’t.  Still, the process can be overwhelming. Fear not: this webinar arms you with expert guidance and lots of tools to help you succeed. 

Register now for Using S.M.A.R.T. Goals & Data to Write Your Marketing Strategy for 2020.

In this 60-minute webinar, Model B digital marketing agency pros Janet Waring and Ashtan Moore show you how to turn all the data you’ve collected so far into a written marketing strategy for 2020.

Focusing on what matters most.  You’ll learn how to filter and analyze your data to focus on the right marketing strategy, tone and tactics.  You’ll distill that strategic plan into specific steps and achievable goals. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on writing a successful marketing strategy for 2020, including how to:

  • Zero in on the website data that’s most important for your strategy
  • Find the data you want using Google Analytics
  • Focus your attention on the right data
  • Define goals that are SMART (Specific, Measurable, Attainable, Relevant and Timely)
  • Set the right tone and message to guide your marketing

You’ll come away from this webinar ready to prepare, write and implement a strong marketing strategy for the year ahead.

Register now for Using S.M.A.R.T. Goals & Data to Write Your Marketing Strategy for 2020.

Meet Your Webinar Leaders

Janet Waring of the Model B digital marketing agency has over 25 years of marketing experience in the B2B, B2C and B2G space. As an Executive Leader, she develops and implements integrated offline and online solutions that drive growth, engage audiences, and shape clients’ digital presence in a hyper-competitive marketplace. Janet is known as a highly collaborative business leader who cultivates strong relationships at all levels and areas across organizations in varying industries. She has worked with clients that include:

  • Hope for the Warriors
  • Organization for Autism Research
  • Mayo Clinic
  • MedStar
  • Smithsonian
  • Starbucks
  • Long and Foster Realtors

Ashtan Moore is Partner and Co-Founder of Model B. Leading the creation of Model B’s growth-engineering and influence-marketing services, he helps companies and entrepreneurs increase sales, communicate with key audiences, and drive influence in the marketplace. With a background in engineering, Ashtan built Model B’s digital marketing platforms to employ smart algorithms and help companies use the power of big data online to achieve nearly any sales or communications objective. 


Who Should Attend

This webinar is of value to all associations with more than 1 staff member. Attendees who will benefit most include:

  • Marketing Managers
  • Communications Staff
  • Membership Managers
  • Social Media Managers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Using S.M.A.R.T Goals and Data to Write your Marketing Strategy for 2020 (OnDemand: Active for 12 months from 12.17.19)