Using Community Software to Prospect and Increase Non-Dues Revenue


You can use community software to build an online community. Even better, you can use it to build your nonprofit’s non-dues revenues to the highest levels ever—even in today’s challenging environment.

How? For starters, software-enabled tactics can help you engage members in investing in content and experiences they value. Community software’s collaborative capabilities can even let you take advantage of others’ content to generate non-dues revenue.

This new TRENDS webinar shows you how to start thinking differently about your content and the revenues community software can help you unlock.

Register now for Using Community Software to Prospect and Increase Non-Dues Revenue.

Led by veteran nonprofit tech executive Ben Muscolino, this one-hour webinar introduces new ways of thinking about your content. From this new vantage point, you’ll not only see new opportunities for increasing non-dues revenue, but learn how to leverage community software to realize them.

Increase your useful data and revenue intake.  You’ll discover how to put community software to work to raise your prospecting success while simultaneously raising member engagement—and spending. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on using community software to:

  • Gather valuable new data
  • Prospect for events and membership
  • Create hybrid events that bring you more eyeballs and revenue than ever before
  • Generate an inventory of what you’re selling
  • Use your own—and others’—content to full advantage

These ready-to-implement tactics and strategies make it possible to leverage content differently—and more effectively to improve your organization’s bottom line.

Register now for Using Community Software to Prospect and Increase Non-Dues Revenue.

Meet Your Webinar Leaders

Prior to joining Breezio, Ben held various roles ranging from Sales Manager to Director of Client Services at Avectra (now Abila) as well as Vocus (then publicly traded as VOCS before being acquired by Cision). Following that he founded and co-founded multiple successful companies providing technology-focused products and services to associations and nonprofits.  Ben is always balancing his strategic and entrepreneurial mindset with learning new technologies while remaining focused on the people and relationship-building elements of business.

Ben is an active volunteer, member, committee member, and speaker with multiple associations and nonprofits including the American Society of Association Executives (ASAE), the Society for Information Management (SIM), the Northern Virginia Technology Council (NVTC), is a member of the NVTC Executive Circle and also serves on the Board of Directors for the Rochester Ataxia Foundation (RAF) based out of his hometown in Western New York.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Membership Directors
  • Marketing Directors
  • Content Creators

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Using Community Software to Prospect and Increase Non-Dues Revenue (OnDemand: Active for 12 months from 01.27.21)