Use Hotels’ Own Tactics to Deliver
Better Events — at Lower Rates


When it comes to working with hotels to plan a meeting, you want to deliver an exceptional event while minimizing their organization’s exposure. But your efforts won’t succeed—unless you’re prepared for the tactics hotels will use to negotiate their own maximum revenue.

What negotiation techniques should you expect? What tactics of your own can make the difference? What contracting essentials must you master? Can your RFP give you an advantage in negotiations? And how does today’s new business environment affect the way you work with hotels?

Let one of the industry’s leading meeting planners give you answers that can make all the difference to the quality—and affordability—of your events.

Register now for Use Hotels’ Own Tactics to Deliver Better Events — at Lower Rates.

In this one-hour webinar, top meeting planner Tom Pasha draws on his experience as a former hotel “insider” to reveal strategies you can start using immediately to negotiate better space, rates and service on every meeting.

Discover insider tactics and surprising tools. You’ll learn how to negotiate more effectively and develop a Request for Proposal that gives you more leverage in today’s new business environment right from the start. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to turn hotels’ negotiating tactics into greater meeting-planning success, including:

  • A behind-the-scenes look at how hotels evaluate group business, quote rates, assign space and prioritize their sales efforts
  • How to use your RFP as the first step in effective negotiations
  • “Hotel-insider” negotiating tactics
  • Contract essentials, including the best way to deal with force majeure, date changes and contracting in the new business environment

This is an exceptional opportunity to hone the skills it takes to negotiate for the very best rates, terms and attendee experience for every meeting you plan.

Register now for Use Hotels’ Own Tactics to Deliver Better Events — at Lower Rates

Meet Your Webinar Leaders

Tom Pasha has been recognized as one of the top convention planners in the industry. Starting in hotel positions of caddy, bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago. He went to Sales Management positions throughout the Hyatt organization, working in 12 Hyatt Hotels over 20 years. Tom was Director of Sales at Hyatt Hotels in Greenville, San Antonio and Chicago O’Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha. Tom won Sales Manager of the Year, Sales Director of the Year, Sales Team of the Year and the Donald M. Pritzker Award for Sales Excellence.

Tom went into meeting planning and founded CONTACT Planning, Inc., a national meeting planning company with headquarters in Orlando. The company concentrates on corporate and association events, many with a golf element. CONTACT Planning Inc. books over 100,000 room nights and 30,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association clients.

Who Should Attend

This webinar is of value to all associations and nonprofits that plan meetings. Attendees who will benefit most include:

  • Meeting Planners
  • Education Staff
  • Communications Staff
  • Membership Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Use Hotels’ Own Tactics to Deliver Better Events — at Lower Rates (OnDemand: Active for 12 months from 05.19.20)