The Science of Successful Communities


Today, managing an online community doesn’t have to rely on trial and error. That’s because it’s no longer just an art: There’s an actual science to success.

Data patterns mined from today’s best online communities reveal specific tools and tactics that raise participation—and results.

Now, in just one hour, this new Association TRENDS webinar helps online community managers learn how to turn new science into new success.

Register now for The Science of Successful Communities.

In this one-hour webinar, Higher Logic’s Chief Community Officer Heather McNair shares strategies based on practices in thousands of online communities. You’ll discover new methods, tools and behavioral psychology for raising engagement with your own community.

Data-backed strategies.  From the impact of machine learning and artificial intelligence, to ways different users like to engage, you’ll learn how to manage your online community to drive both engagement and tangible results.  You’ll also have the chance to ask questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on turning your online community into even more of an asset, including how to:

  • Improve engagement and retention using tools like artificial intelligence
  • Incorporate data-backed strategies to increase member participation in your community
  • Create an engagement plan for sustaining results
  • Understand behaviors that could be sabotaging your community’s success

Remember, managing online communities doesn’t have to rely on guesswork. You’ll come away from this webinar understanding the science for creating successful online communities that engage users and drive results..

Register now for The Science of Successful Communities.

Meet Your Webinar Leaders

Heather McNair is Chief Community Officer at Higher Logic, a software company that takes a data-driven approach to engagement. Heather leads a recently-formed Applied Research Team that studies behavior patterns on thousands of communities to enable the creation of data-backed engagement strategies and user experience improvements in a field largely driven, to date, by anecdotal evidence and gut instinct. Prior to her current role, Heather built and expanded the Managed Services and Education teams. Starting with just one in-house consultant, Heather developed and grew one of the largest community management teams in the industry.
A pioneer in the industry, Heather has over 13 years of experience in building and launching successful communities. She’s created and developed many of the techniques and foundational best practices that Higher Logic uses today. Heather has been a champion of an emerging customer success model, elevating community to a keystone of the customer experience and a conduit for customer engagement and meaningful conversations. Her efforts over the last year have tied community interactions to improved customer loyalty, retention, engagement and risk mitigation. 

Heather is an active thought leader in the industry and shares her knowledge frequently through blog posts, panels and presentations. She is well known and respected within the community industry and often looked to for insight on the subject.

Who Should Attend

This webinar is of value to associations nonprofits. Attendees who will benefit most include:

  • Marketing Managers
  • Membership Managers
  • Communications Staff
  • Education Managers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 The Science of Successful Communities (OnDemand: Active for 12 months from 03.19.20)