The EPIC Formula for Creating a Culture of
Membership Engagement


How did one association add and renew 95 memberships in just 24 hours?  By motivating every staffer in the organization to make the membership campaign a success.

Now, your own marketing team can do the same—creating not just a successful recruitment and retention campaigns, but a top-to-bottom culture where everyone makes it their business to keep membership strong.

This new TRENDS webinar guides you through the process that won those 95 new members for an association in just one day.

Register now for The EPIC Formula for Creating a Culture of Membership Engagement.

Congress of Neurological Surgeons’ marketing director Amy Thomasson built a member-engagement culture that resulted in the campaign that reaped almost 100 memberships in one day. In this one-hour webinar, she’ll show you how to use the formula that led to this success.

Use the EPIC Formula to make membership everyone’s business. You’ll discover real-world examples of how to formula’s four steps—energize, personalize, incentivize and categorize—to engage your entire organization in growing your membership base. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for ready-to-use lessons from a case study showing exactly how the EPIC membership-engagement formula works and all it can help you achieve, including how to:

  • Turn storytelling into a powerful internal communications tool to motivate your team
  • Adopt the right incentives to reward and recognize outstanding membership ambassadors
  • Create a viral social media campaign that engages members and volunteers in selling membership
  • Achieve direct bottom-line impact by discovering ways to surprise and delight your staff—and your members
  • Use the EPIC formula to create a top-to-bottom culture of membership engagement

You’ll come away from this webinar ready to use the EPIC formula to build your own member engagement campaign and a dynamic culture where membership really is everyone’s business.

Register now for The EPIC Formula for Creating a Culture of Membership Engagement.

Meet Your Webinar Leaders

Amy Thomasson is a strategist, content creator, and storyteller with extensive experience in marketing and communications, membership development, and volunteer management. She has worked in a variety of business environments ranging from the Fortune 500 to professional associations. Amy currently serves as the marketing director for the Congress of Neurological Surgeons. Amy is incredibly passionate about volunteerism within the association and nonprofit management community, and currently serves on the Board of Directors at EverThrive Illinois, a nonprofit organization improving the health of women, children, and families. She is also co-chair of Association Forum’s Content Working Group, as well as a mentor to Forum’s Emerging Leaders. Amy is a highly-rated speaker and article author, who has partnered with ASAE, Association Forum,, and standalone associations to deliver engaging content. She is a 2018 recipient of Association Forum and USAE’s Forty Under 40® Award. Amy has a BA in Communication from the University of Missouri-Columbia, an Executive Leadership certificate from Cornell University, and a Professional Fundraising certificate from Boston University.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Marketing managers
  • Communications staff
  • Membership staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 The EPIC Formula for Creating a Culture of Membership Engagement (OnDemand: Active for 12 months from 08.13.20)