The Association of the Future –
Staying Relevant in an Era of Disruption


Over the past few months, COVID-19 has triggered unprecedented disruption throughout the association community.  Now more than ever, executives must focus on value and relevance to engage and retain members.

Doing that, however, requires associations to rethink their current business model. But what changes will have the greatest benefit? Where are the opportunities to innovate new products and services?

Let an expert on managing change give you today’s best answers for sustaining your association’s relevance … and revenues.

Register now for The Association of the Future: Staying Relevant in an Era of Disruption.

Hartman Advisors’ George Breeden has helped more than 100 nonprofits turn existing resources into new ways to build membership and revenues. In this one-hour webinar, he shows you how to do the same, turning the disruption of COVID-19 into new opportunities to improve and evolve.

Change your business model.  You’ll explore ways to capitalize on disruption, adapt for the short-term, and create an internal culture of innovation to stay relevant now and into the future. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to explore ways not just to cope with disruption, but to capitalize on it, including how to:

  • Move beyond “ideas” to foster meaningful innovation and change
  • Leverage your data to improve member engagement
  • Identify opportunities to create new service/product revenue
  • Maximize virtual learning environments to bring in-person events online

You’ll come away from this webinar—and from the COVID-19 experience—ready to adapt your business model to sustain your membership, relevance and revenues into the future.

Register now for The Association of the Future: Staying Relevant in an Era of Disruption.

Meet Your Webinar Leaders

George Breeden knows the nonprofit and association industry extremely well, having worked with over 100 nonprofits of every type, mission size and structure. It’s a perfect fit for him, because just as many nonprofit organizations need to focus on doing more with less, George is passionate about – and highly skilled at – maximizing the benefits of existing resources. As a Certified Association Executive (CAE) and active volunteer with ASAE, he understands how associations operate, as well as all they can accomplish, with straightforward tools, clear processes and strong IT leadership.

George is a problem solver, plain and simple. He collaborates with his clients to explore their goals and understand their limitations. From there, he uncovers opportunities to make their processes more effective, more efficient and just easier. One of his specialties is helping associations leverage their data to improve prospecting and member retention. He’s also expert at finding ways for nonprofits to significantly increase their service levels without the need to add more staff.

George’s desire to make a difference follows him out of the office and onto the slopes. An active skier and snowboarder, he’s also a member of the volunteer ski patrol for Cannan Valley, West Virginia, a volunteer member of the National Ski Patrol and a Red Cross CPR Instructor.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Communications staff
  • HR staff
  • Operations staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 The Association of the Future – Staying Relevant in an Era of Disruption (OnDemand: Active for 12 months from 06.30.20)