Society of American Florists


Society of American Florists

SAF is the association that provides marketing, government advocacy, industry intelligence and practices information for all participants in the U.S. floral industry. SAF represents all segments of the U.S. floral industry. Members include retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. Membership: $558-2,328 (Retailer); $1,200-5,000 (Manufacturer/Supplier/Wholesaler and Importer); $954-2,328 (Grower).

Organization Type:
National Trade or Professional Association
Acronym:
SAF
Tax Exempt Status:
501(c)(5)
Industry:
Agriculture/Agronomy, Horticulture And Landscaping, Agriculture, Gardening, Horticulture
Year Founded:
1884
Address:
1001 N. Fairfax St.
Suite 201 Alexandria, VA 22314
Telephone:
Toll Free:
Fax:
Website:
Staff:
21
Volunteers:
14
Members:
7,000 members
Certification Programs:
AAF; PFCI


Financial Snapshot

 

Total revenues: $3,730,703


Year - 2017
1st-yr growth
-101.90%
 
 
 
 
 
Year by Year
Revenue
 
Program service revenue
 
Sales of non-inventory assets
 
Total contributions
 
Other

Total expenses: $3,594,921


Year - 2017
1st-yr growth
-14.67%
 
 
 
 
 
Year by Year
Expenses
 
Compensation for non-officers/directors
 
Compensation of current officers, directors, etc
 
Other expenses
 
Other

Total assets: $6,477,359


Year - 2017
1st-yr growth
-0.51%
 
 
 
 
 
Year by Year
Assets
 
Investments in publicly traded securities
 
Land, buildings, & equipment (net)
 
Accounts receivable
 
Other

Total Liabilities: $521,161


Year - 2017
1st-yr growth
-36.30%
 
 
 
 
 
Year by Year
Liabilities
 
Other liabilities
 
Accounts payable and accrued expenses
 
Deferred revenue

   Revenue:

Revenue: Amount ($)
Program service revenue 2,954,280
Sales of non-inventory assets 243,350
Total contributions 216,615
Miscellaneous revenue 207,440
Investment income 95,784
Fundraising income 12,988
Royalties 246
Income from sales of inventory 0
Gaming income 0
Tax-exempt bond proceeds 0
Net rental income 0
Total Revenue:

$3,730,703

1-yr growth
-101.90%
Program service revenue
Sales of non-inventory assets
Total contributions
Miscellaneous revenue
Investment income
Fundraising income
Others

   Expenses:

Expenses: Amount ($)
Compensation for non-officers/directors 778,211
Compensation of current officers, directors, etc 704,640
Other expenses 449,663
Conferences, conventions, meetings 444,453
Accounting fees 219,782
Office expenses 175,260
Other fees 169,790
Occupancy 169,010
Travel 158,306
Payroll taxes 107,459
Other employee benefits 77,871
Depreciation, depletion, amortization 67,472
Advertising and promotion 35,205
Lobbying fees 13,214
Information technology 11,144
Insurance 10,520
Legal fees 2,921
Royalties 0
Travel/entertainment expenses to public officials 0
Interest expense 0
Payments to affiliates 0
Professional fundraising fees 0
Investment management fees 0
Management fees 0
Compensation of disqualified persons 0
Pension plan contributions 0
Grants to governments/orgs in the US 0
Grants to individuals in the US 0
Grants to orgs and individuals outside the US 0
Benefits paid to or for members 0
Total Expenses:

$3,594,921

1-yr growth
-14.67%
Compensation for non-officers/directors
Compensation of current officers, directors, etc
Other expenses
Conferences, conventions, meetings
Accounting fees
Office expenses
Other fees
Occupancy
Travel
Payroll taxes
Others

   Assets:

Assets: Amount ($)
Investments in publicly traded securities 3,036,656
Land, buildings, & equipment (net) 2,744,990
Accounts receivable 420,651
Savings and temporary cash investments 219,296
Prepaid expenses or deferred charges 55,766
Inventories for sale or use 0
Investments in other securities 0
Receivables from officers, directors, etc. 0
Receivables from disqualified persons 0
Notes and loans receivables 0
Program-related investments 0
Intangible assets 0
Cash -- non-interest bearing 0
Other assets 0
Pledges and grants receivable 0
Total Assets:

$6,477,359

1-yr growth
-0.51%
Investments in publicly traded securities
Land, buildings, & equipment (net)
Accounts receivable
Savings and temporary cash investments
Prepaid expenses or deferred charges

   Liabilities:

Liabilities: Amount ($)
Other liabilities 294,978
Accounts payable and accrued expenses 148,053
Deferred revenue 78,130
Tax-exempt bond liabilities 0
Escrow or custodial account liability 0
Loans and other payables to officers, directors, etc. 0
Secured mortgages and notes payabl 0
Unsecured mortgages and notes payable 0
Grants payable 0
Total Liabilities:

$521,161

1-yr growth
-36.30%
Other liabilities
Accounts payable and accrued expenses
Deferred revenue

   Net Assets:

Net Assets: Amount ($)
Unrestricted net assets 5,892,761
Temporarily restricted net assets 63,437
Permanently restricted net assets 0
Total Net Assets:

$5,956,198

1-yr growth
2.70%
Unrestricted net assets
Temporarily restricted net assets

Key Staff

  
Name Ascending
Title 
Function 
Add Prospect 
Bill LaFever President Board Member, Executive Director, Senior Executive ...X
Christopher D. Drummond AAF President Elect Board Member ...X
Claire Meskers Coordinator, Member Services Membership ...X
Drew Gruenburg Chief Operating Officer Government Relations, Lobby Day Contact, Operations, Senior Executive ...X
Hina Ahmed Specialist, Membership Membership ...X
Jenester Corbin Office Coordinator Administration ...X
Jennifer Sparks Vice President, Marketing Communications/Public Relations, Marketing ...X
Jenny Scala Director, Marketing and Communications Communications/Public Relations, Marketing ...X
Joe Aldeguer Director, Information Technology Computer/Information Technology ...X
Kate Penn Chief Executive Officer and Executive Vice President Chief Executive Officer, Executive Director ...X
Kimberly A. Hay CCSP Membership Specialist Membership ...X
Krissy Doyle Manager, Membership and Data Services Computer/Information Technology, Membership ...X
Laura Weaver CMP Director, Meetings and Conventions Conference Committee Chair, Conventions/Meetings, Lobby Day Contact ...X
Lynn M. Craig Director, Finance and Administration Administration, Finance ...X
Martin Meskers AAF Chairman Chairman of the Board ...X
Mary Westbrook Editor in Chief Publications ...X
Paul Fowle Treasurer Board Member, Finance ...X
Shawn McBurney Senior Director, Government Relations Director of Government Relations, Government Relations ...X
Sheila Santiago Director, Publishing and Digital Strategist Communications/Public Relations, Computer/Information Technology, Marketing, Publications, Senior Executive ...X

Meetings/Conferences

Year Descending
Name 
Location 
Facility 
From 
To 
Attendance 
Exhibitors 
Facility Amenities 
2020SAF Phoenix 2020 and 136th Annual Convention Phoenix , United States Westin Kierland September 9 September 12    ...X
2019SAF Amelia Island 2019 Amelia Island , FL , United States Ritz Carlton September 18 September 21   Golf...X
2018SAF Palm Springs 2018 Rancho Mirage , CA , United States The Westin Mission Hills September 12 September 15   Golf...X
2015SAF Amelia Island 2015 131st Annual Convention Amelia Island , FL , United States Ritz-Carlton September 9 September 12    ...X

Publications

Name 
Frequency 
Advertising 
E-BriefweeklyYes...X
Floral ManagementmonthlyYes...X
Floral Trend TrackerquarterlyYes...X
MagnetMailonlineNo...X
Membership DirectoryonlineNo...X
Sales Wake-Up!weeklyNo...X
Washington Week in ReviewweeklyNo...X

Recent Lobbying Spending

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

2019 Q3: $112,013
2019 Q2: $130,513
2019 Q1: $205,813
2018: $289,300


PAC Details

Name: Society of American Florists Political Action Committee



FEC ID: C00111302



Last updated: 11/5/2019 12:00:00 AM


PAC Contributions

(2019-2020)

Contributions

 Republicans  Democrat

Outside Representation

Firm Name Ascending
Reg/ Term 
Date 
Cornerstone Government Affairs, LLCRegistration 06/01/2016 ...X
DC Legislative & Regulatory Services Inc.Termination 12/31/2018 ...X
O'Brien DCTermination 03/31/2014 ...X

Legislative Issue Focus

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

Active Legislation

This organization has no active legislation data available.

Contractors

Contractor Ascending
Service Category 
Reported Year Descending
Reported Compensation 
Cornerstone Government Affairs, LLC Lobbying/Advocacy/Legal2019 $130,000 ...X
Cornerstone Government Affairs, LLC Lobbying/Advocacy/Legal2018 $120,000 ...X
DC Legislative & Regulatory Services Inc. Lobbying/Advocacy/Legal2018 - ...X
CORNERSTONE GOVERNMENT AFFAIRS LOBBYING AND GOVERNMENT RELATION SERVICE2017 $100,267 ...X
Cornerstone Government Affairs, LLC Lobbying/Advocacy/Legal2017 $120,000 ...X
DC Legislative & Regulatory Services Inc. Lobbying/Advocacy/Legal2017 - ...X
VAULT CONSULTING LLC Financial Management2017 $171,245 ...X
Cornerstone Government Affairs, LLC Lobbying/Advocacy/Legal2016 $50,000 ...X
DC Legislative & Regulatory Services Inc. Lobbying/Advocacy/Legal2016 - ...X
Vault Consulting (fka Veris) Accounting Services2016 $174,942 ...X
DC Legislative & Regulatory Services Inc. Lobbying/Advocacy/Legal2015 - ...X
VERIS CONSULTING INC Accounting Services2015 $129,389 ...X
DC Legislative & Regulatory Services Inc. Lobbying/Advocacy/Legal2014 - ...X
O'Brien DC Lobbying/Advocacy/Legal2014 - ...X
O'Brien DC Lobbying/Advocacy/Legal2013 - ...X
O'Brien DC Lobbying/Advocacy/Legal2012 - ...X
O'Brien DC Lobbying/Advocacy/Legal2011 - ...X
O'Brien DC Lobbying/Advocacy/Legal2010 - ...X

***Disclaimer: This information has been sourced from a combination of the IRS Forms 990, 5500, and the Federal Audit Clearinghouse



 
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