Reclaiming Revenue after the COVID Era of Free Content


During the pandemic, associations offered free access to meeting, education and webinar content. While helpful in retaining members, it left budgets—and content strategies—in chaos.

You can’t wait any longer to start reclaiming these critical revenues. But how?

Now that members have experienced free content, reverting to paid access means taking a new approach to both content and pricing. Let two experts show you what does—and doesn’t—belong in your new strategy.

Register now for Reclaiming Revenue After the COVID Era of Free Content.

In this one-hour webinar, consultants Tracy Talbot and Chris Gloede offer practical guidance on how associations can revert to paid content after providing free access during the pandemic.

Your post-pandemic content strategy. Based on the recently published report, “The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue,” this presentation helps you manage members’ new expectations while ending free access to your valuable content. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on turning your free content back into revenue-generating content, including:

  • The good reasons associations changed content pricing during the pandemic
  • How free content changed members price expectations
  • Common content pricing models
  • Creating your new content strategy

This webinar is particularly timely as you start making decisions about membership benefits, meeting rates and more. You’ll come away ready to change your content strategy to retain members—and regain revenues.

Register now for Reclaiming Revenue After the COVID Era of Free Content.

Meet Your Webinar Leaders

Tracy Talbot served as McKinley Advisors’ Senior Vice President for Marketing, where she helped associations expand marketing capacity and optimize resources. From organizational marketing strategies to program, product or conference campaigns, Tracy and her team provided clients with the needed resources and guidance to modernize associations’ marketing efforts. Tracy provided full-service marketing solutions as well as revenue-generating and audience building campaigns specific to virtual events, in-person conferences, credentials, and membership conversion.


Chris Gloede is the Chief Consultant for Ricochet Advice, a firm that helps associations transform their marketing with online lead generation, marketing automation, analytics, and MarTech platform efforts. Chris helped pioneer live virtual events as the CMO of the American Bar Association where he created its monthly free continuing education program. At the time, it was the world’s largest recurring educational virtual event with over 4,000 simultaneous monthly attendees. Chris now brings similar innovations to his clients in this changing world.


Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Marketing Directors
  • Membership Directors
  • Communications Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Reclaiming Revenue after the COVID Era of Free Content (OnDemand: Active for 12 months from 02.09.21)