PAC 101 - Strategies for the 2018 Midterms


Election years provide a host of challenges and benefits in regard to PAC fundraising, such as increased competition for dollars in an environment of intense awareness. And PACs are no longer just about the superwealthy: crowd-sourcing and other strategies are changing everything about how PACs are used and managed.

Clearly, PACs matter in American politics. And they’ll matter even more for 2018.

That’s why now is the time to build today’s best fundraising, management and compliance strategies into your own PAC plan. Here’s where to start.

Register now for PAC 101-Strategies for the 2018 Midterms.

In this 90-minute webinar, two PAC experts arm you with the basics for navigating today’s highly regulated environment as you apply today’s best management and fundraising strategies to drive success in the 2018 midterm elections and beyond. You’ll come away ready to use these new basics to make all the difference in reaching fundraising targets—and making those funds matter.

Best practices for PAC success. No need to reinvent the wheel: you’ll look at trends in federal PACs and at specific fundraising and management strategies that work. Plus, you’ll have the chance to ask the experts your own questions during the Q&A portion of the webinar.

Reserve your space now

for the know-how to manage your PAC most effectively, including:

  • FEC guidelines for multi-candidate committees
  • The new basics of PAC management
    • Setting your strategy for giving
    • Maximizing your visibility with members and key staff
    • Avoiding negative perceptions of “buying access”
  • Best practices for PAC fundraising
    • Strengthening your grassroots contacts
    • Good events vs. bad events: how best to leverage your PAC dollars
  • Trends in federal PACs

From events for superwealthy donors to social media crowd-sourcing, today’s PACs can leverage a host of strategies for achieving fundraising goals. Make sure you’re giving your own PAC the benefit of them all!

Register now for PAC 101-Strategies for the 2018 Midterms.

Meet Your Webinar Leaders

Trey Richardson is Managing Partner, Sagac Public Affairs, LLC.  Trey is widely recognized as a leader in the political community, and a respected practitioner, author, and speaker on advocacy fundraising and political action committees. Known for his creativity, he has for two decades influenced the direction of political finance activities throughout the United States, and has been named one of the “Top Political Action Leaders in America” by industry publications. As Managing Partner of Sagac Public Affairs, Trey creates and implements finance, communications and market research for America’s top political committees and advocacy organizations.



Michael Cornfield, a political scientist, is an Associate Professor of Political Management and Research Director of the Global Center for Political Engagement at The George Washington University Graduate School of Political Management. He teaches, studies and consults on campaign strategy and message, with specializations in presidential rhetoric, advocacy training, and political uses of the Internet.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Government relations professionals
  • Association executives
  • Lawyers
  • Consultants

Don't wait! Register your entire team today!

Qty Price Product Name
$215.00 PAC 101 - Strategies for the 2018 Midterms (OnDemand Record) (Active for 12 months after 08-21-2018)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)