Overcoming the Obstacles to Website Personalization


A website that offers a personalized digital experience can make a dramatic difference in member value and non-dues revenue. Associations know this. What many don’t know is how to achieve this personalization with their own website.

For marketing, communications and membership staff, the path to personalization seems filled with obstacles, including technical decisions and what resources or organizational they’ll need. Nothing can break down association department silos like a website project!

A new TRENDS webinar helps clear the obstacles, presenting step-by-step guidance on how to personalize your website—and use it to transform your association for a new, digital-first era.

Register now for Overcoming the Obstacles to Creating a Personalized Website Experience.

In this one-hour webinar, Interactive Strategies’ Bruce Namerow shows associations how to overcome obstacles and transform their websites into personalized, high-value destinations for members.

Case studies of innovative associations show ways to enhance the digital experience. From technical to “people” factors, you’ll learn the steps to using personalization to create features, tools and navigation that increase member value (and revenue).  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to create a more relevant, personalized web experience for you members, including:

  • The components of an effective personalization strategy
  • Three types and levels of personalization and when to use them
  • Technical options and platforms for implementation
  • The resources and organizational capacity required to create a personalized website experience

You’ll come away from this webinar with a deeper understanding of what goes into personalization—plus a detailed game play for making it happen for your website.

Register now for Overcoming the Obstacles to Creating a Personalized Website Experience.

Meet Your Webinar Leaders

Bruce Namerow honed his marketing and communications skills in politics, first at the Clinton White House then joining the Office of Democratic Leader Dick Gephardt in 1994. The year was 1994 when he suggested that the Congressman consider a website to help communicate his agenda to the public.  

Following his passion for the Internet, Bruce soon left politics to work at Magnet Interactive, an agency help blaze a trail in the digital space. Before long, Bruce was Senior Producer helping to shape online strategies for Fortune 500 clients such as First USA/Bank One, DuPont, Accenture, USAA Insurance and more. In 2001, Bruce founded Interactive Strategies with the belief that web agencies could do a better job of meeting the strategic needs of clients. In the twenty years since, Bruce has grown the company into one of DC’s leading agencies serving associations and non-profits. Rather than focus on growth, he has been driven by the desire to provide innovative and comprehensive web strategies for a select group of clients. Interactive Strategies was named the #8 largest advertising agency by Washington Business Journal in 2020. www.interactivestrategies.com

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • IT Leadership/C-level
  • Marketing Leadership/C-level
  • Communications Leadership/ C-level
  • Digital Leadership/ C-level
  • Software/AMS Development 
  • Marketing Managers
  • Communications Staff
  • Membership Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Overcoming the Obstacles to Website Personalization (OnDemand: Active for 12 months from 08.27.20)