Mapping Your Membership Journey:
Creating a Member-Centric Tool to Boost Retention


Between changing demographics and increasing competition, it’s harder and harder to retain members. Associations and nonprofits offering a strong member/customer-centric experience have the edge.

But how do you assess where that experience stands today? How do you pinpoint what needs to improve and how? And how do you use these insights to streamline internal efforts and develop customer-focused capabilities that truly set you apart?

A journey map provides the clarity and diagnostics to guide you. Here’s how to create yours and use it to make the difference.

Register now for Mapping Your Membership Journey: Creating a Member-Centric Tool to Boost Retention

In this 60-minute webinar, business strategist Erik Schonher shows associations and nonprofits how to use a journey map to retain more members. You’ll learn how to create your own journey map and turn it into a powerful competitive advantage.

Create a truly member/customer centric brand.  In addition to creating your map, you’ll discover how to use it to for taking the right steps and seizing the right opportunities to turn your vision of an ideal customer experience into reality. You’ll also Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance becoming more member-focused, including how to:

  • Gather the information to create a member journey map
  • Evaluate the current member/customer journey
  • Generating new ideas to improve the journey
  • Identify your highest-ROI customer-focused capabilities
  • Make the right investments

Remember, the more member-centric you become, the more members you retain. Don’t miss this opportunity to learn how to use a journey map to accelerate your success.

Register now for Mapping Your Membership Journey: Creating a Member-Centric Tool to Boost Retention

Meet Your Webinar Leaders

Erik Schonher has over 25 years of exceptional marketing and leadership experience working with internal and external teams to develop creative strategies that promote and assure brand awareness and drive revenue growth. This has included 15 years as Vice President for Marketing General, Inc. where he lead the research department, publishing the Membership Marketing Benchmarking Reports for seven years in addition to multi-functional teams that managed association marketing communication programs to include member acquisition, member engagement, member retention, conference attendance and product sales for 100+ organizations which produced more than $100,000,000 in revenue; and, 10+ years of corporate experience where he developed and implemented campaigns that drove awareness and product sales for companies like Tyson Foods, Inc.

As president of The Schonher Group, LLC, an association research and marketing firm he founded in 2016, Erik is a member of the American Society of Association Executives former member of the ASAE Membership Council and a recognized expert in membership marketing, research and sales.  He’s often cited as a resource in trade and business publications on membership, association and subscription marketing and has authored numerous articles and white papers on these subjects.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Executive Directors
  • Sales and Marketing Staff
  • Membership Staff
  • Information Technology Staff
  • Communications Staff
  • Association Consultants

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Mapping Your Membership Journey: Creating a Member-Centric Tool to Boost Retention (OnDemand: Active for 12 months from 09.17.2019)