Making Your Association’s Brand Matter Today, Tomorrow, and 10 Years From Now


Trade shows and events remain limited, making it hard for associations to keep—and recruit—members. A strong brand can help you overcome these challenges.

But how do you create a brand that’s relevant in today’s environment? How do you keep it relevant by aligning marketing and assets like your website and magazine with your brand strategy? And how can you continue to use your brand to achieve bottom-line business goals for years down the road?

Here’s the expert guidance you need.

Register now for Making Your Association’s Brand Matter Today, Tomorrow, and 10 Years From Now

In this one-hour webinar, award-winning brand strategists Debbie Bates Schrott and Mark DeVito show association executives how to develop a strong brand strategy and use it to propel membership growth immediately —and for years to come.

Drive stronger connections with members. You’ll learn how to integrate marketing, creative and strategy into a meaningful brand that continues to keep you relevant to members and potential members. Plus, you can ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on creating a valuable brand and using it to advance your mission, including:

  • How to leverage your brand to drive your association’s objectives in 2021--and beyond
  • How and why to align brand, website, social marketing and mission
  • How a strong brand can improve member acquisition despite the loss of events and tradeshows
  • Useful brand tips to help your association stay relevant for years
  • The what, why and how of a rebrand

You’ll come away from this webinar able to identify the high-level gaps in your current brand strategy and use proven tactics to close those gaps by integrating your brand with everything from marketing to your magazine.

Register now for Making Your Association’s Brand Matter Today, Tomorrow, and 10 Years From Now.

Meet Your Webinar Leaders

Debbie Bates-Schrott, Founder and CEO of Beyond Definition, has 25+ years of experience in branding, print, digital, and marketing strategies. Her visionary perspective on cutting edge brand experience initiatives positions the Beyond Definition team as growing thought leaders in the media landscape. Debbie founded Beyond Definition—a WBENC and WOSB certified agency—in 2003, and has successfully guided the agency’s progressive drive in the visual and experiential marketing spheres to year-over-year growth. Debbie’s active role in the marketing community along with her engagement in partnerships has helped acquire and lead customers to enter the world of transformative technologies, including ExxonMobil, Architect of the Capitol, American University, the United States Marine Corps and the American Society of Mechanical Engineers. Her entrepreneurial spirit has positioned Beyond Definition as an industry-leading integrated creative agency that has been recognized with more than 160 awards. Debbie has also been recognized with the prestigious FOLIO: Top Women in Media award for her achievements as a leader.

Mark DeVito is a three-time Emmy Award-winning brand strategist and creative director who developed and led creative brand-centric campaigns and strategic content from Fortune 100 corporations to startups, domestic and international political figures, broadcast television networks, social awareness programs, and PSA campaigns over the last 20+ years. Today, Mark is the President of Beyond Definition where he is responsible for spearheading distinctive and effective brand-centric strategic initiatives and creative advertising and marketing campaigns for our mission-driven clients. Prior to joining Beyond Definition, Mark led small and large-scale global communications campaigns for FedEx, McDonald’s, Microsoft, Intel, Intermodal Association of North America, Airlines for America, NOAA, SONY, Coca-Cola, Susan G. Komen For the Cure, Barclays and Ford among many others. Mark’s experience in the broadcast television arena includes programming and creative promotional campaigns for ZDTV, Techtv, The National Geographic Channel, The Discovery Channel, BBC America and more.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • CEO/Founder
  • Vice President
  • President
  • CMO
  • Head of Marketing/Communications
  • Director of Brand
  • Executive Director

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Making Your Association’s Brand Matter Today, Tomorrow, and 10 Years From Now (OnDemand: Active for 12 months from 03.25.21)