Launching and Maintaining an Online Community During COVID


Matt Cipriani is Associate Director of Knowledge Management and Member Engagement for the American Association of Colleges of Pharmacy (AACP). He launched an online community almost four years ago that has helped to keep members engaged…and pleased with the value of membership.

What he learned about timing, budget, staff hours, implementation, AMS integration, metrics, marketing and more can help you launch your own online community—quickly, cost-effectively and successfully.

Now, in an upcoming TRENDS webinar, Matt walks you step by step through the process, sharing tips on everything from how and where to start, to how to maintain the community and measure its overall value to members and to your organization.

Register now for Launching and Maintaining an Online Community During COVID.

In this one-hour webinar, Matt Cipriani shares how the AACP launched its successful online community—and how you can do the same.

What works best every step of the way. From integrating with your AMS, to creating a framework for timing, budget and staff hours, Matt maps out the entire process of creating and maintaining your online community. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for guidance that can fast-track your efforts to create an online community that keeps members connected despite COVID. You’ll learn:

  • Where to start and how to create a reasonable timeline
  • What to expect with implementation, integration and launch
  • How to market to your members and use communications tools to your best advantage
  • Metrics for gauging engagement with the platform and its value to members
  • How to maintain and enhance the platform to keep it fresh

You’ll come away from this webinar knowing how to ramp up the systems, integration and marketing to engage members in a vibrant online experience—and turn that community into a valuable asset now and beyond COVID.

Register now for Launching and Maintaining an Online Community During COVID.

Meet Your Webinar Leaders

Matt Cipriani is the Associate Director of Knowledge Management & Member Engagement at the American Association of Colleges of Pharmacy. His areas of expertise include online community administration, webinar administration, member engagement and knowledge management.  

Matt's background has been primarily in library and research for 12 years before he started at AACP. He received his Master’s in Library Information Science (MLIS) from the University of North Texas in 2017. He received a B.A. from George Mason University in Anthropology & History.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Marketing Directors
  • Membership Directors
  • Communications Managers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Launching and Maintaining an Online Community During COVID (OnDemand: Active for 12 months from 12.15.20)