Keeping Your Members on Board: Techniques and
Strategies for Successful Member Retention


The easiest way to grow your membership is to keep existing members loyal. Unfortunately, that’s almost impossible if you’re working with outdated retention strategies.

Building member retention today requires a fresh approach.  Start by measuring your members’ loyalty.  Then, mine your existing membership data for new insights on where and how to use retention programs to drive the greatest return on your investment. Finally, take advantage of new audience segmentation and communication techniques to raise engagement—and increase renewals.

Here’s how to do it all!

Register now for Keeping Your Members on Board: Techniques and Strategies for Successful Member Retention.

In this 90-minute webinar, Laura Alin—Customer Success Manager at MemberClicks and former Chamber of Commerce executive—will share today’s best new secrets for keeping members engaged and committed to supporting your purpose. From strategies that enable you to measure members’ current levels of loyalty, to surprisingly simple techniques that can quickly raise engagement and renewal rates, you’ll learn fresh ways to keep membership (and dues revenues) growing.

Turn existing data into valuable new insights. You’ll learn how to analyze your membership data not only to predict who’s likely to renew, but to align segmentation and communication strategies with your specific membership renewal challenges—and opportunities. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar. 

Reserve your space now to encourage higher renewal rates by combining innovative strategies with new insights into your existing membership data. Learn how to:

  • Measure and improve member loyalty
  • Mine the most reliable data for predicting members’ likelihood of renewing
  • Conduct detailed member segmentation
  • Communicate strategically for increasing engagement
  • Utilize retention programs and best practices that drive a strong return on your investment

Remember, the more existing members you retain, the easier it is to grow your organization. Don’t miss this chance to learn how to measure—and raise—member engagement and renewals.

Register now for Keeping Your Members on Board: Techniques and Strategies for Successful Member Retention.

Meet Your Webinar Leader

Laura Alin is a Customer Success Manager at MemberClicks, responsible for driving retention efforts as well as leading custom and on-site training. Before joining MemberClicks, she spent 3 years working for a chamber of commerce as the Program & Operations Manager, where she organized and ran events, managed the website and social media, was in charge of all financials, and served as the database Guru for all staff. Born and raised in Silver Spring, MD, Laura attended the University of Maryland to pursue a degree in Marketing and International Business, with a minor in French.

He has written numerous articles on various aspects of association law and practice and served on the faculty at many association and antitrust programs.

Who Should Attend

This webinar is of value to associations, nonprofits, membership organizations and association management and consulting firms. Attendees who will benefit the most include:

  • Executive Directors
  • Sales and Marketing Staff
  • Membership Staff
  • Information Technology Staff
  • Communications Staff
  • Association Consultants

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Keeping Your Members on Board: Techniques and Strategies for Successful Member Retention (OnDemand: Active for 12 months from 07.30.19)