Insights Association


Insights Association

Formed in 1957 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association's (AMA) New York Chapter. Formerly (1971) Marketing Research Trade Association. Merged with CASRO. MRA's mission is to support and advocate for its members professional growth and success. Membership fee: $550-$29,950 (Company); $350-$4,999 (Corporate Research Deptartment); $350 (Practitioners unaffiliated); $200 (Government); $95 (Educator/Retired/Unemployed/Student).

Organization Type:
National Trade or Professional Association
Acronym:
IA
Tax Exempt Status:
501(c)(6)
Industry:
Advertising And Marketing, Management, Market Research, Marketing
Year Founded:
1957
Address:
1629 K St. NW
Suite 300 Washington, DC 20005
Telephone:
Fax:
Staff:
17
Volunteers:
200
Members:
492 Member Organizations
Certification Programs:
PRC


Financial Snapshot

 

Total revenues: $3,440,139


Year - 2017
1st-yr growth
76.13%
 
 
 
 
 
Year by Year
Revenue
 
Program service revenue
 
Investment income
 
Sales of non-inventory assets
 
Other

Total expenses: $3,974,135


Year - 2017
1st-yr growth
61.27%
 
 
 
 
 
Year by Year
Expenses
 
Compensation for non-officers/directors
 
Conferences, conventions, meetings
 
Benefits paid to or for members
 
Other

Total assets: $2,153,476


Year - 2017
1st-yr growth
2.73%
 
 
 
 
 
Year by Year
Assets
 
Investments in publicly traded securities
 
Other assets
 
Land, buildings, & equipment (net)
 
Other

Total Liabilities: $1,237,758


Year - 2017
1st-yr growth
-9.94%
 
 
 
 
 
Year by Year
Liabilities
 
Deferred revenue
 
Unsecured mortgages and notes payable
 
Accounts payable and accrued expenses
 
Other



 
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