How to Fix Three Critical Mistakes When Structuring Your Sponsorships


A year ago, structuring sponsorship offerings around events met sponsors’ needs. Now, events are going virtual and hybrid—and associations must restructure their sponsorships. There are many options to pursue, but not all of them are successful.

In fact, in restructuring sponsorships, associations are failing to meet sponsors’ needs in three critical ways. Fixing these mistakes lets you navigate this “beyond events” era.

Let an expert show you how to re-engage with partners to increase their satisfaction — and your sponsorship revenues.

Register now for Structuring Your Sponsorships: How to Fix Three Critical Mistakes.

Lewis Flax specializes in helping associations and nonprofits generate revenue. In this one-hour webinar, he helps you address three critical mistakes that could be costing you—and your sponsors—profitable opportunities in the new era of hybrid and virtual events.

Develop new revenue streams.  You’ll learn what offerings do (and don’t) meet sponsors’ needs today. Attendees will also discover how to move beyond sponsorships structured solely around events. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to fix three revenue-shrinking mistakes in your approach to sponsorships, including how to:

  • Structure your sponsorship tiers to boost revenue
  • Re-engage sponsors that expressed frustration with virtual events
  • Move beyond the standard event-based sponsorship levels

You’ll come away from this webinar with the keys to reconfiguring your sponsorships to drive greater value for your partners—and new revenue streams for your organization.

Register now for Structuring Your Sponsorships: How to Fix Three Critical Mistakes.

Meet Your Webinar Leaders

Lewis Flax specializes in assisting associations and nonprofits generate revenue. His hands-on approach has helped numerous organizations implement income generating strategies and learn and apply critical sales techniques resulting in additional funding. His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results for associations.   
He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling). The sales approaches Lewis has learned have been specifically tailored for the association community. 
Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive. Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Executive Directors
  • Chief Executive Officers
  • Directors of Strategic Partnerships
  • Directors/Managers of Sponsorships
  • Directors of Events

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 How to Fix Three Critical Mistakes When Structuring Your Sponsorships (OnDemand: Active for 12 months from 05.06.21)