How Associations will Thrive or Die:
The 2020 Rules of Millennial Engagement


In 2020, Millennials become the majority of the workforce. Within another five years, they’ll account for 75% of workers. But today, Millennials only represent 19% of association membership. Organizations that can’t bridge this gap won’t survive.

How can your own organization deliver the mobile-first experiences it takes to satisfy Millennials’ craving for purpose and community?

Let membership-engagement experts show you how to trade outdated forums and gamification for new techniques proven to engage and delight Millennials.

Register now for How Associations Will Thrive or Die: The 2020 Rules of Millennial Engagement.

In this 90-minute webinar, engagement experts from Mobilize and Online Community Results show you the strategies and technologies enlightened associations are using to grow membership among today’s hyper-connected Millennials

Stay relevant in the coming decade.  Learn what Millennials want most—purpose, community and simplicity—and how to deliver those benefits effectively in today’s attention-starved, mobile-first era.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to recruit and retain Millennial members now and into 2020, including:

  • What Millennials want and how to align your membership organization with their goals and preferences
  • The four pillars of the millennial journey—mission, membership, modern and mobile—and why they’re critical to attracting and retaining Millennials
  • How top associations leverage Silicon Valley “freemium” marketing techniques to attract Millennials and gain paid memberships while reducing advertising spend.
  • How to use analytics in making data-driven decisions that boost engagement and membership.

Remember, 2020 is the tipping point as Millennials become the majority of the workforce. Don’t miss this opportunity to learn strategies for helping your organization stay relevant and survive in the very different world of Millennials.

Register now for How Associations Will Thrive or Die: The 2020 Rules of Millennial Engagement.

Meet Your Webinar Leaders

Dave Hersh is the owner and CEO of Mobilize. He was the founding CEO of Jive Software, which he lead up to its IPO, and has been in community and collaboration for 25 years. He was also a Board Partner at the VC firm Andreessen Horowitz prior to Mobilize.



Ben Martin, CAE, is CEO of Online Community Results. Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, Ben Martin is an association executive with over 15 years of experience in online communities and membership organizations.



Alexis Loscutoff is Director of Community Strategy for Mobilize. She  helps associations create their community engagement strategy including mission, vision, values, voice and tone, and moderation guidelines.



Who Should Attend

This webinar is of value to all membership organizations attempting to increase millennial membership. Attendees who will benefit most include:

  • Chief Membership Officers
  • Directors, Membership
  • Directors, Marketing
  • Chief of Technology Officers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 How Associations will Thrive or Die: The 2020 Rules of Millennial Engagement (OnDemand: Active for 12 months from 11.06.2019)