How Associations Can Increase Revenue from Virtual Conference Sponsors


It looks like 2021 will continue to see associations converting in-person conferences to virtual events. You’ve figured out how to engage attendees, but what about sponsors—and the vital revenue they provide?

The good news is that sponsors will pay more for virtual events. You just have to offer them a high-engagement virtual experience and fresh value.

This upcoming webinar is packed with dozens of ideas for doing that, from harnessing the unique elements of virtual events, to offering next-level benefits to trusted sponsors. Any idea can generate crucial sponsor dollars. Together, they can turn virtual sponsorships into a powerful revenue engine.

Register now for How Associations Can Increase Revenue from Virtual Conference Sponsors.

In this one-hour webinar, two strategic marketing consultants show associations how to offer virtual-conference benefits sponsors value more than traditional-conference benefits. Based on the recently published report, The New Sponsorship Model for Virtual Events, the webinar helps you grow your revenues as you help trusted sponsors profit from new engagement.

How to deliver fresh value to trusted sponsors. You’ll explore dozens of ways to harness the unique elements of virtual conferences to grow crucial sponsor dollars. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for practical, ready-to-use ideas for delivering fresh value to sponsors in our new virtual conference world, including:

  • How to avoid focusing on traditional conference benefits that virtual sponsors won’t value
  • The primary objectives of most of today’s conference sponsors
  • What makes virtual events unique—and valuable—for sponsors
  • Expertise and offerings needed for creating successful sponsor programs
  • 25 sponsor-benefit ideas specifically for virtual events

You’ll come from this webinar understanding why sponsors will pay more for virtual events—and ways to create they type of venues they value most.

Register now for How Associations Can Increase Revenue from Virtual Conference Sponsors.

Meet Your Webinar Leaders

Bruce Rosenthal is the Principal of Bruce Rosenthal Associates, LLC. As a strategic advisor, consultant, and educator for associations, Bruce creates successful corporate partnership programs that increase revenue, add member value, and drive organizational growth. He is the Co-Convener of the Partnership Professionals Network, an organization devoted to improving corporate sponsorship and partnership programs.


Chris Gloede is the Chief Consultant for Ricochet Advice, a firm that helps associations transform their marketing with online lead generation, marketing automation, analytics, and MarTech platform efforts. Chris helped pioneer live virtual events as the CMO of the American Bar Association where he created its monthly free continuing education program. At the time, it was the world’s largest recurring educational virtual event with over 4,000 simultaneous monthly attendees. Chris now brings similar innovations to his clients in this changing world.


Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Meeting Planners
  • Marketing Directors
  • Membership Directors
  • Communications Directors
  • Sponsorship Directors
  • Partnership Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 How Associations Can Increase Revenue from Virtual Conference Sponsors (OnDemand: Active for 12 months from 11.16.20)