Growth Engine:
Using Educational Content to Drive Membership and Non-dues Revenue


Association members can’t get enough educational content. In fact, it’s one of the greatest member benefits. Yet few associations are actually tapping content’s full potential to drive membership and non-dues revenue.

To maximize the power and reach of your own educational content, your organization must change your content-delivery strategy.  You must factor in new technologies and member preferences and find ways to distribute content across the organization.

In this upcoming webinar, Omnipress’ Director of Marketing shows you specific tactics for giving your content new power to grow your organization.

Register now for Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue.

In this 90-minute webinar, Tracy Grzybowski from Omnipress draws on research from the company’s 2019 State of the Conference Industry Report to show you ways to use under-utilized educational content to connect with young professionals, grow membership and raise program attendance.

Tap the full potential of your educational content.  You’ll discover ways to change how you deliver content and integrate it into a holistic program that reaches across your entire organization. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to turn your educational content into a bottom-line asset for growing membership and revenues, including:

  • The real-world challenges of delivering educational content to members, and how your peers are succeeding
  • The abundant opportunities for leveraging educational content to grow both membership and conference attendance
  • Practical ideas on how to improve your own content to achieve major membership and non-dues revenue goals—even with a small staff

You’ll come away from this webinar ready to build on what’s working best to give your own educational content all-new power to help you recruit and retain members and engage conference attendees.

Register now for Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue.

Meet Your Webinar Leaders

Tracy Grzybowski is a veteran marketer and association leader. For over 25 years she has worked with and alongside for-profit and non-profit organizations to help them reach the right people, tell compelling stories and attract new members and customers.  For 12 of those years, she also served on the Board of the Madison Chapter of the American Marketing Association in a variety of roles, from VP of Conferences, to Membership, to President. An avid swimmer, she has spent the past two years working with a passionate committee to form the Ed Nebbins Foundation in Madison, Wisconsin, whose mission is to “develop safe swimmers while cultivating a strong community.” In her current role as Director of Marketing at Omnipress, she has spearheaded the development and distribution of the annual State of the Conference Industry Report, which tracks the evolution and role of educational content for associations.  

Who Should Attend

This webinar is of value to all membership organizations looking to improve recruiting and retention by using educational content. Attendees who will benefit most include:

  • Directors, Education
  • Directors, Meetings
  • Directors, Membership
  • Chief Learning Officer
  • Chief Membership Officer
  • Meeting Coordinators
  • Education/Learning Coordinators

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue (OnDemand: Active for 12 months from 12.03.19)