Growing Membership in the Digital Age:
Membership Marketing Program Best Practices


Scores of electronic tools are available for finding, recruiting and retaining members. But which ones work best for organizations like yours? And exactly how are they used most effectively?

With the answers, you can revamp every aspect of your membership marketing program—from social media to email and more. Instead of guessing, you can choose specific tools and tactics most likely to have the biggest value in today’s digital age and for your unique organization.

Now, a new TRENDS program brings you these answers, along with best practices for using this knowledge to grow your member base.

Register now for Growing Membership in the Digital Age: Membership Marketing Program Best Practices.

Led by membership marketing expert Rick Whelan, this 90-minute webinar shows you how to harness the right products and strategies to improve your success recruiting and retaining members.

Trade guesswork for best practices.  From social media to email and telemarketing, you’ll discover how to combine the right messages and media mix to increase your warm prospect list and paid new-member counts—before year end. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on seeing better results from your membership marketing program, including:

  • Products and services that can enhance membership marketing
  • What’s working—and not working—in digital marketing
  • Case studies of why membership marketing programs worked—or failed
  • How to start a program or incorporate new digital elements
  • Why your media mix is the secret for success

With more competition for members, the success of your marketing program determines the future of your organization. Don’t miss this opportunity to learn how to use the right digital tools and strategies to make a difference.

Register now for Growing Membership in the Digital Age: Membership Marketing Program Best Practices.

Meet Your Webinar Leaders

Richard P. Whelan is President of Marketing General Incorporated (MGI), a diversified direct marketing solutions agency located in Alexandria, Virginia. Founded in 1978, MGI is one of the largest direct response agencies in North America specializing in serving not-for-profit organizations. As president, he oversees a company of 60 marketing specialists who together have day-to-day responsibility for the strategic marketing and creative needs of 120 organizations in 14 states, and the District of Columbia. Mr. Whelan has 35 years of experience in marketing and advertising for non-profit organizations and for-profit corporations. He has been with MGI for 31 years. Over the years he has worked closely with dozens of associations in the educational, public service, and health care fields. Mr. Whelan’s professional interests are program development and creative strategies, and program operation and management for client organizations. Recent clients include the American Diabetes Association, the American College of Sports Medicine, and the Society for Human Resource Management (SHRM), among others. Mr. Whelan is a frequent author and presenter, and has won numerous industry awards and served on several Boards. 

Who Should Attend

This webinar is of value to all membership organizations that need to improve their marketing programs to retain and recruit more members. Attendees who will benefit most include:

  • Executive Directors
  • CEOs
  • Chief Marketing Officers
  • Chief Membership Officers
  • Directors of Membership & Marketing

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Growing Membership in the Digital Age: Membership Marketing Program Best Practices (OnDemand: Active for 12 months from 12.13.2019)