Grassroots Influence — Using Qualitative Analysis to
Drive Smarter Advocacy Strategies


What are the trends in grassroots influence tactics? How are advocacy professionals spending their time, and what is the ROI of their activities? Most important, how are legislators responding to these grassroots influence tactics? According to the biennial Grassroots Influence Pulse™ survey, there are clear indicators as to which tactics are more likely to provide optimal influence outcomes.

Spotting your own “weak links” takes a deeper analysis than simply looking at the quality of your relationship with your legislator. That’s because the survey shows that even as relationships become stronger, legislators often become even more difficult to influence. In fact, they’re the ones doing the influencing! It’s time to turn that around.  Here’s how:

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Advocacy Strategies. 

In this 60-minute webinar, you’ll benefit from ready-to-use guidance direct from Amy Showalter, co-author  with Dr. Kelton Rhoads of the groundbreaking Grassroots Influence Pulse™ survey. This biennial survey with hundreds of grassroots professionals reveals the outcomes associated with various grassroots influence tactics. From qualitative analysis of what is and isn’t working for you, to how today’s top performers drive influence, you’ll learn how to turn grassroots efforts into real influence.

Take the guesswork out of grassroots influence. Drawing on the survey’s analysis of grassroots efforts being used by associations, corporations and nonprofits, you’ll discover today’s smartest ways to allocate resources, recruit volunteers and approach legislators so they engage … and so you see results. Plus, you’ll have the chance to ask these two experts your own grassroots questions during the Q&A portion of the webinar. 

Reserve your space now to learn more about these NEW topics explored in the biennial GRIP:

  • How grassroots professionals define success – is it by activities or results? What are the activities and results deemed as successful outcomes?
  • Predictors of legislative success – which tactics are associated with legislative victory?  
  • Trends in specific legislator behaviors 
  • Regulator influence tactics - what tactics are being used in the regulatory environment? What’s working and what’s not?
  • Does stakeholder research matter?
  • Training – does it help or hurt legislative outcomes?
  • You will also learn:

  • What the parity influence dynamic is, and how to make it work in your advocate’s favor
  • The degree of legislator receptivity to your influence techniques
  • How to compute a specific legislator’s “Influence Quotient” so you’ll know how much influence you could expect to exert
  • The most common investment of staff time and grassroots techniques
  • Changes in legislator receptivity and flexibility
  • The most admired grassroots organizations (and why they are admired)
  • How to tell whether advocates are influencing legislators or the other way around
  • Why legislators are becoming harder to influence, and how you can change that
  • How face-to-face meetings compare with social media
  • Whether social media strategies improve or degrade relationships with legislators

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Strategies to start developing your 2019 plans.

Meet Your Webinar Leader

Amy Showalter is the most widely published grassroots and PAC expert in the nation. She is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Amy’s blog “Politicking the Bottom Line” was published on, and she currently blogs for Bloomberg Government and Over 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN,,, and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful … and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”. She has served as a faculty member at the U.S. Chamber's Institute for Organization Management, and as a guest lecturer at George Washington University's Graduate School of Political Management. Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.

Who Should Attend

This webinar is of immediate value to any organization that seeks grassroots influence, including associations and nonprofits, lobbying organizations, and national and state trade associations. Attendees who will benefit the most include:

  • Association/nonprofit executives
  • Government relations staff
  • Trade association executives
  • Communications and social media departments
  • Volunteer coordinators
  • Canvassing staff

Register today and find out how to use this vital data on trends and best practices to drive all-new performance from your own grassroots efforts.

Don't wait! Register your entire team today!

Qty Price Product Name
$215.00 Grassroots Influence: Using Qualitative Analysis to Drive Smarter Advocacy Strategies (OnDemand Record) (Active for 12 months after 02-21-2019)