Geopath


Geopath

Formerly Traffic Audit Bureau, assumed its present name in 1990. TAB acts as an independent third party provider of standardized and valid circulation measures for out of home media. Mission is to prepare and disseminate standardized factual statements setting forth the circulation value and/or proof of performance of out-of-home media advertising. The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, has changed its name to Geopath. Membership: $418-1,276 (Advertisers); $3,500-50,000 (Advertising Agencies and Media Buying Services); $2,000-450,000 (Plant Operators); $418 (Associates).

Organization Type:
National Trade or Professional Association
Acronym:
TAB
Tax Exempt Status:
501(c)(6)
Industry:
Advertising And Marketing, Advertising Industry
Year Founded:
1933
Address:
561 Seventh Ave.
12th Floor New York, NY 10018
Telephone:
Website:
Staff:
17
Members:
425 companies


Other Addresses

Address:
271 Madison Ave.
Suite 1504, New York NY 10016
Telephone:
Fax:
Website:


Financial Snapshot

 

Total revenues: $10,823,934


Year - 2017
1st-yr growth
87.10%
 
 
 
 
 
Year by Year
Revenue
 
Program service revenue

Total expenses: $10,811,878


Year - 2017
1st-yr growth
87.89%
 
 
 
 
 
Year by Year
Expenses
 
Other expenses
 
Compensation of current officers, directors, etc
 
Compensation for non-officers/directors
 
Other

Total assets: $3,279,101


Year - 2017
1st-yr growth
198.81%
 
 
 
 
 
Year by Year
Assets
 
Cash -- non-interest bearing
 
Accounts receivable
 
Other assets
 
Other

Total Liabilities: $2,449,401


Year - 2017
1st-yr growth
775.59%
 
 
 
 
 
Year by Year
Liabilities
 
Accounts payable and accrued expenses
 
Deferred revenue
 
Other liabilities

   Revenue:

Revenue: Amount ($)
Program service revenue 10,823,934
Investment income 0
Royalties 0
Sales of non-inventory assets 0
Net rental income 0
Miscellaneous revenue 0
Gaming income 0
Tax-exempt bond proceeds 0
Fundraising income 0
Total contributions 0
Income from sales of inventory 0
Total Revenue:

$10,823,934

1-yr growth
87.10%
Program service revenue

   Expenses:

Expenses: Amount ($)
Other expenses 7,670,101
Compensation of current officers, directors, etc 1,427,939
Compensation for non-officers/directors 681,277
Occupancy 201,548
Other employee benefits 155,204
Payroll taxes 121,562
Office expenses 112,859
Accounting fees 104,184
Information technology 64,328
Pension plan contributions 63,855
Legal fees 56,060
Advertising and promotion 43,264
Insurance 36,022
Travel 31,683
Depreciation, depletion, amortization 29,530
Conferences, conventions, meetings 12,462
Interest expense 0
Payments to affiliates 0
Travel/entertainment expenses to public officials 0
Royalties 0
Management fees 0
Lobbying fees 0
Professional fundraising fees 0
Investment management fees 0
Other fees 0
Compensation of disqualified persons 0
Grants to governments/orgs in the US 0
Grants to individuals in the US 0
Grants to orgs and individuals outside the US 0
Benefits paid to or for members 0
Total Expenses:

$10,811,878

1-yr growth
87.89%
Other expenses
Compensation of current officers, directors, etc
Compensation for non-officers/directors
Occupancy
Other employee benefits
Payroll taxes
Office expenses
Accounting fees
Information technology
Pension plan contributions
Others

   Assets:

Assets: Amount ($)
Cash -- non-interest bearing 2,679,138
Accounts receivable 288,528
Other assets 160,381
Prepaid expenses or deferred charges 117,319
Land, buildings, & equipment (net) 33,735
Inventories for sale or use 0
Investments in other securities 0
Savings and temporary cash investments 0
Receivables from officers, directors, etc. 0
Receivables from disqualified persons 0
Notes and loans receivables 0
Program-related investments 0
Intangible assets 0
Pledges and grants receivable 0
Investments in publicly traded securities 0
Total Assets:

$3,279,101

1-yr growth
198.81%
Cash -- non-interest bearing
Accounts receivable
Other assets
Prepaid expenses or deferred charges
Land, buildings, & equipment (net)

   Liabilities:

Liabilities: Amount ($)
Accounts payable and accrued expenses 1,634,494
Deferred revenue 605,928
Other liabilities 208,979
Grants payable 0
Tax-exempt bond liabilities 0
Escrow or custodial account liability 0
Loans and other payables to officers, directors, etc. 0
Secured mortgages and notes payabl 0
Unsecured mortgages and notes payable 0
Total Liabilities:

$2,449,401

1-yr growth
775.59%
Accounts payable and accrued expenses
Deferred revenue
Other liabilities

   Net Assets:

Net Assets: Amount ($)
Unrestricted net assets 0
Temporarily restricted net assets 0
Permanently restricted net assets 0
Total Net Assets:

$0

1-yr growth
0%

Key Staff

  
Name Ascending
Title 
Function 
Add Prospect 
Larry Hennessy Senior Vice President, Member Services Legal, Membership ...X
Sean McCarthy Senior Vice President, Information Technology Computer/Information Technology ...X
Velvet A. Ross Office Administrator Administration, Conference Committee Chair, Conventions/Meetings ...X

Meetings/Conferences

Year Descending
Name 
Location 
Facility 
From 
To 
Attendance 
Exhibitors 
Facility Amenities 
  This organization has no meetings information available.
 

Publications

Name 
Frequency 
Advertising 
Membership DirectoryonlineNo...X
The FoundationweeklyYes...X

Recent Lobbying Spending

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

2019 Q4: $0
2019 Q3: $0
2019 Q2: $0
2019 Q1: $0
2018: $0


PAC Details

Name: -



FEC ID: -



Last updated: -


PAC Contributions

(-)

Outside Representation

Firm Name Ascending
Reg/ Term 
Date 
  This organization has no outside representation data available.
 

Legislative Issue Focus

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

This organization has no legislative issue data available.

Active Legislation

This organization has no active legislation data available.

Contractors

Contractor Ascending
Service Category 
Reported Year Descending
Reported Compensation 
AUDIENCE DATA SOLUTIONS RESEARCH2015 $163,000 ...X
TRANSEARCH GROUP INC RESEARCH2015 $346,717 ...X
271 VENTURES RENT2014 $162,708 ...X
PERCEPTION RESEARCH SERVICES VISIBILITY2014 $363,884 ...X
ROSEN SHINGLE CREEK HOTEL ACCOMODATIONS2014 $349,802 ...X
SEQUENT PARTNERS - JIM SPAETH RESEARCH2014 $151,394 ...X
STRATEGIC MEDIA RESOURCES TRAININ PROF TRAINING2014 $100,889 ...X

***Disclaimer: This information has been sourced from a combination of the IRS Forms 990, 5500, and the Federal Audit Clearinghouse



 
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