Expanding Your Corporate Sponsorships:
Building Partnerships for 2019


Are you wasting time targeting the wrong sponsors? Are you wasting opportunities to grow revenue because you only offer traditional one-time sponsorship opportunities at conferences or events?

Many associations are. That’s why so many associations find they’re spending more time and energy just to come away with one-time sponsorship deals. Then, for their next event, they have to start all over again.

And that’s why some associations have expanded their  thinking about sponsorships. Instead, they’re focusing on partnerships—and using all-new strategies to build long-term relationships that make it easier to win more revenue from corporate supporters. Here’s how you can do the same!

Register now for Expanding Your Corporate Sponsorships: Building Partnerships in 2019

In this webinar, sponsorship-development expert Lewis Flax reveals how corporate sponsors decide where to invest and what makes them willing to increase their sponsorship. Discover how to use this know-how to target your own best potential sponsors and turn them into partners by creating an alliance that benefits you both for years to come.

Maximize revenues, minimize effort. Instead of wasting time on the wrong sponsors and one-deal opportunities, you’ll learn tactics you can use to improve your effectiveness with everything from connecting with the right decision-makers to taking your sponsorship program beyond 'Bags, badges, and keycards’ is an effective way of communicating the reason/rationale for why we should go beyond traditional sponsorship offerings In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar. 

Reserve your space now to build more profitable—and lasting—sponsorship partnerships, including how to:

  • Differentiate your association from the crowd of other organizations seeking sponsorships
  • Build your strategy on the interests and objectives of your potential corporate partners
  • Use a proven methodology for creating a successful partnership-based sponsor program
  • Gain internal buy-in from your leadership along with staff support for your new program

Register now for Expanding Your Corporate Sponsorships: Building Partnerships in 2019

Meet Your Webinar Leader

Lewis Flax specializes in assisting associations increase sponsorship and partnership revenue.  He established his firm, Flax Associates in 2008 and provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm) and led sponsorship efforts for Financial Executives International (FEI).

Who Should Attend

This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors and Chief Executive Officers
  • Chief Operating Officers, Deputy Directors, and Vice Presidents (those responsible for non-dues revenue)
  • Corporate partnership and business development staff
  • Sponsorship, sales staff
  • Others responsible for association sales (e.g. exhibit, advertising)
  • Annual meeting and event coordinators
  • Fundraising staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

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Qty Price Product Name
$215.00 Expanding Your Corporate Sponsorships: Building Partnerships for 2019 (OnDemand: Active for 12 months from 02.20.2018)