Dirty Data Cost Calculator


As someone who interacts with your customer data every day, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren't sure how to convince your team?

For too many organizations, "data" is an asset to be used, not understood. It is often owned by a single department and not the entire organization.

This is not a healthy dynamic; company data should be owned, managed, and championed by everyone. A widespread understanding of your data on a granular level will promote good habits, guide strategy, and improve data quality.


You know your data is bad, but do you know how much it is REALLY costing you?

Let our Dirty Data Cost Calculator do the work for you! Plug in your numbers and our calculator will:

  1. Calculate how much dirty data is currently costing your organization, and how much it will continue costing you without clean-up. 

  2. Quantify this cost via a detailed "report card" so you are able to communicate the importance of data hygiene to your boss, board, and/or stakeholders.

Fill out the form to the right to be taken to the Dirty Data Cost Calculator. 

Fill In The Information Below To Receive Your Free Resource: