Designing an Online Event: Strategy, Design and Production


For associations and nonprofits, online events add a valuable—and profitable—dimension to everything from training to conferences. The question isn’t whether to hold your own online events: it’s how to get started?

How do you define the strategy and create the content to engage your unique virtual audience? What’s the right pricing and format for your event? How do you ensure a great user experience?  And how do you actually produce the event?

Now, a new webinar shows you how to design and deliver the first in a series of your own successful online events. 

Register now for Designing an Online Event: Strategy, Engagement, Production.

In this 60-minute webinar, two of the association community’s leading digital strategists help you remove the key obstacle to offering online events: how to get started. From webinars to multi-day seminars and hybrid conferences, you’ll learn how to design and deliver quality programming.

A best-practice approach for integrating virtual events.  Step by step, these digital strategists show you how to design the right structure, pricing and experience for your virtual audience. You’ll also learn how to integrate online programs into your overall training and event-planning strategy.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to integrate virtual events into your association’s training programming and event planning, including:

  • Key benefits of hosting an online event
  • How to define the goals, objectives and strategy for designing your first online event
  • How to identify and address technical and logistical issues affecting the user experience
  • Best practices for connecting and engaging with your virtual audience
  • How to measure success

Remember, online events can deliver valuable new opportunities for you, your customers and your members. Don’t wait!  You’ll leave this webinar ready to design and implement your virtual programs.

Register now for Designing an Online Event: Strategy, Engagement, Production.

Meet Your Webinar Leader

Megan Denhardt, CAE, is passionate about designing conferences and events that provide exceptional and memorable experiences. With over 15 years in the association events and conferences space, I have learned that passive learning is a thing of the past. We can no longer lather, rinse, repeat the same event from one year to the next. With the right mix of quality content, well-prepared speakers, myriad learning formats, meaningful networking opportunities, and purposefully designed experiences, associations can deliver top-notch events that keep members engaged and coming back for more.

She has great enthusiasm for the work associations do and believes that when folks come together to learn and grow both personally and professionally, the organizations they represent and ultimately the industries they serve benefit tremendously. She loves being part of the process of bringing this to life through thoughtful conferences and event design.

Victoria Fanning, CMP, is the Sr. Manager of Online Events at the Medical Group Management Association (MGMA). Previously, she held the position of Director of Online Conferences at EDUCAUSE, a technology association, and was a face-to-face meeting planner for more than a decade. She recently earned her Digital Events Strategist certification.

She supports MGMA’s efforts to build integrated and dynamic online learning experiences for its customers and members. She oversees their online events portfolio and helps plan, produce, execute and evaluate hybrid conferences, standalone online events and numerous webinars. These events require the use of webinar conferencing software, online conference centers, virtual exhibit halls and online sponsor spaces. Her penchant for consistently improving webinars and online seminars to create a best-of-class experience, as well as piloting new ways to integrate online and face-to-face conference elements, has kept her at the forefront of the industry.

Who Should Attend

This webinar is of value to all associations,  nonprofits, industry trade groups and professional organizations. Attendees who will benefit most include:

  • Meeting Planners
  • Event Coordinators
  • Training Coordinators
  • Education Managers
  • Marketing Professionals
  • CEOs
  • Digital Event Planners

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Designing an Online Event: Strategy, Design and Production (OnDemand: Active for 12 months from 01.17.19)
$1397.00 The Association TRENDS Webinar Training Pass, which includes 12 months of unlimited live and archived webinars