Data-Powered Growth for Associations and Societies 2021

Data can drive new experiences, products, audiences, and revenue. The idea at the core is getting the right content to the right people at the right time. Having the right data in usable form is essential.

Tune in to hear about how to:
- Create new data-powered products
- Reach new audiences
- Transform membership models
- Power more personalized member experiences

Can’t make the live event? Fill out the form anyway and we’ll send you the recording!

This webinar will discuss the following:

  • Building your unified record and the emerging role of the Customer Data Platform (CDP)
  • Using trending interesting in topics to create new products and then marketing them to people with known interest in those topics
  • How to create “lookalike audiences” of your most valuable customers to go find more people like them
  • How to automatically serve personalized, targeted content to your members
  • Creating rich, engaging opportunities for corporate partners, targeting parts of your audience interested in the partners’ area of expertise

Meet Your Webinar Leaders:

Jake Zarnegar, Hum

Jake Zarnegar is Hum’s Chief Growth Officer. He spends his days helping Hum clients understand the transformative impact of unifying and leveraging association data. Before joining the Hum team, Jake was (and still is) a key leader for our sister company, Silverchair. After joining Silverchair as a college intern, he subsequently served in a variety of senior leadership roles, including Chief Technology Officer and President. Jake has led many Silverchair new business initiatives over the years. When a new leadership opportunity arose with Hum, Jake was a natural choice given his vast expertise serving the association and society market with innovative products and experiences.

Dustin Smith, Hum

Dustin Smith is the President and Co-Founder of Hum. Every day he works alongside a fantastic team to make data-driven growth possible for the whole association world. Key to that is building a next-generation Customer Data Platform (CDP) for the association market. In his last act, he worked with startups and Fortune 500 companies on technology-driven innovation, turning cutting-edge research into commercial opportunities. A former client called him “a yoga instructor for the mind.”

Who Should Attend:

This webinar is of value to associations and nonprofits. Executive-level attendees who will benefit most include:

  • C-Suite Executives 
  • VP of Marketing 
  • VP of Membership 
  • VP of Education 
  • VP of Events 
  • Director of Growth 
  • Audience Manager