Data: Full of Challenges, Full of Potential


Associations have a wealth of data on members. Yet so few associations get the full benefit of data’s potential to raise membership and event attendance.  What’s stopping them?

Benchmarking reveals the common challenges responsible for these missed opportunities.

Let a leading digital marketing expert help you recognize—and overcome—what’s stopping you from tapping data’s full power to drive membership and event attendance. 

Register now for Data: Full of Challenges, Full of Potential for Growing Membership and Event Attendance.

MultiView’s Colby Horton is an expert on using data to drive results within the association ecosystem. In this one-hour webinar, he explains how to overcome common data challenges and missed opportunities for increasing your organization’s value to members—and its financial stability.

Tap the full potential of association data.  You’ll discover how to infuse data into your organization’s cultural DNA as you acquire, manage, protect and use data to raise membership and event attendance. Plus, you can ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn methods for addressing data challenges and seizing new opportunities to drive success, including:

  • What data can help associations accomplish
  • Recognizing the data challenges associations face
  • Getting members to trust you with their data
  • The importance of good data governance
  • Protecting the data

Start using what you’ve learned immediately as you turn data into innovative solutions that address member challenges and increase your organization’s relevance, engagement and bottom line.

Register now for Data: Full of Challenges, Full of Potential for Growing Membership and Event Attendance.

Meet Your Webinar Leaders

Colby Horton is Executive Vice President of Marketing and Publishing at MultiView, a digital agency built around the association ecosystem. He is responsible for the company’s overall marketing initiatives, including brand management, content generation, social media, and email marketing initiatives. He also handles the management of MutiView’s association-branded email publications, making him responsible for the overall editorial direction and scope of more than 750 publishing relationships.

Colby joined MultiView in 2007 as the company’s Director of Marketing before creating the news brief product line a year later. He started his career as the electronic communications manager for the Automotive Service Association (ASA), where he was responsible for the association’s website, e-mail marketing efforts, electronic news dissemination and the development and implementation of electronic marketing programs.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Technology Staff
  • Membership Staff
  • Communications Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Data: Full of Challenges, Full of Potential (06.18.20) Live Webinar
$215.00 Data: Full of Challenges, Full of Potential (OnDemand: Active for 12 months from 06.18.20)
$315.00 Data: Full of Challenges, Full of Potential (06.18.20) Live Webinar Plus OnDemand