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Association Webinar Training Pass

Association Webinar Training Pass

Training for your staff is vital but costly and time consuming! Now, Association TRENDS is delivering the training your staff needs without the hassle and excess cost. Get expert training in ONE place … without ever leaving your office for one low price.

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Preparing for Fly-Ins 2018:<br>Strategies and Techniques for Hosting Successful Advocacy Days and Increasing Legislative Impact<br>Qualifies for 1.5 CAE credits <br> November 28, 2017 2:00- 3:30 PM ET

Preparing for Fly-Ins 2018:
Strategies and Techniques for Hosting Successful Advocacy Days and Increasing Legislative Impact
Qualifies for 1.5 CAE credits
November 28, 2017 2:00- 3:30 PM ET

With end of the year fast approaching, now is the time to start developing your fly-in strategy for 2018. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

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  OnDemand Recordings

Keep Your Advocates Inspired—<br>Developing a Year-Round Advocate Training and Engagement Program<br>Recorded on Tuesday, October 24, 2017

Keep Your Advocates Inspired—
Developing a Year-Round Advocate Training and Engagement Program
Recorded on Tuesday, October 24, 2017

Grassroots advocacy has become absolutely vital for achieving policy agendas. But with so many issues, voices and messages competing for attention, success depends turning your own good advocates into great ones. 

Doing that takes more than one-time events and annual fly-ins.  It takes training that engages advocates with the tools, information and know-how to excel in today’s challenging legislative environment.  It also takes year-round contact that inspires them to champion your cause tirelessly: online, on Capitol Hill, in the states and in the community. 

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Avoiding State & Local Lobbying Compliance Violations<br>Recorded on September 28, 2017

Avoiding State & Local Lobbying Compliance Violations
Recorded on September 28, 2017

When it comes to complying with lobbying regulations, it’s easier to operate at the federal level than in states and local communities.  It’s also easier to find yourself (or your client) making headlines and facing severe penalties for violating state and local registration, recordkeeping, training or reporting rules.

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Metrics for Measuring & <br>Marketing the Value of Your PAC<br>Recorded on September 21, 2017

Metrics for Measuring &
Marketing the Value of Your PAC
Recorded on September 21, 2017

In today’s crowded political landscape, PACs fight for every dollar they can get.  It’s critical to differentiate your own PAC by showing donors the value you’ve achieved using their contributions. The challenge is finding a way to demonstrate this value.

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Succession Planning:<br>Strategies for leveraging a multigenerational Workforce<br>Recorded on August 30, 2017

Succession Planning:
Strategies for leveraging a multigenerational Workforce
Recorded on August 30, 2017

With nearly 10,000 Baby Boomers reaching retirement age each day, you must have a strong succession plan in place in order to keep your organization moving forward.

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PAC Fundraising In a Non-Election Year<br>Strategies To Incentivize Giving & Improve Fundraising<br>Recorded on August 29, 2017

PAC Fundraising In a Non-Election Year
Strategies To Incentivize Giving & Improve Fundraising
Recorded on August 29, 2017

It’s not an election year. Your Political Action Committee donors are weary. So how do you keep your PAC funded?  You activate today’s best off-year fundraising incentives.  

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The LD 203 Filing Boot Camp - 2017
Recorded on July 20, 2017

By July 31, 2017 all federally registered lobbyists and lobbying entities must file, sign and certify their LD 203 (Mid Year) Contributions Report (Jan 1 - Jun 30, 2017). Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

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How to Take a Stand in Real-Time…and Win: <br>Smart PR Strategies for Raising the Visibility & Value of Your Association Brand<br>Recorded on July 18, 2017

How to Take a Stand in Real-Time…and Win:
Smart PR Strategies for Raising the Visibility & Value of Your Association Brand
Recorded on July 18, 2017

In today’s polarized America, is it good for your association to take a stand—especially on controversial issues?  Yes!  And here’s why:

Letting the public know where your industry stands on hot-button issues raises your brand’s visibility. It also raises your profile as a source for high-value research, information and inputs on critical industry concerns. The challenge is that taking a stand effectively means having the right messages and PR campaign ready to “go live” the moment your best opportunities arise.

Let one of today’s most successful PR and media experts show you how to do it!

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2016 Election Cycle Trends in <br>Business Political Action Committees:<br>July 26, 2017 2:00 PM- 3:30 PM ET<br>Qualifies for 1.5 CAE Credits

2016 Election Cycle Trends in
Business Political Action Committees:
July 26, 2017 2:00 PM- 3:30 PM ET
Qualifies for 1.5 CAE Credits

Today, more than 2,000 business political action committees help elect and re-elect candidates for federal office. The strategies and activities they used during the 2015-2016 reveal important new trends in in what does—and doesn’t—work as PACs go about raising money, building their base and exerting influence.

What are these trends? How do your own efforts compare to those being used in the most successful PACs? What tactics are no longer worth the investment?  And where are your own best opportunities for improving your PAC’s size and importance?

For the answers to begin planning for the next election cycle, start here:

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Tools for Effective Benchmarking:<br>How to Properly Measure Your Association’s Success<br>Recorded on July 13, 2017

Tools for Effective Benchmarking:
How to Properly Measure Your Association’s Success
Recorded on July 13, 2017

Are your current benchmarking practices really better than plain guesswork? For many associations, they’re not. The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth? Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

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PAC Compliance in 2017: <br>Strategies for Improving PAC Performance and Complying with Campaign Finance Laws<br>Recorded on May 25, 2017

PAC Compliance in 2017:
Strategies for Improving PAC Performance and Complying with Campaign Finance Laws
Recorded on May 25, 2017

To make your PAC count in this active legislative year, you’ve got to keep fundraising strong and compliant with today’s stringent state and federal campaign finance laws.

Doing that successfully means understanding the dos and don’ts for PAC solicitations, including how to use incentives and charitable match programs, and strategies for making state contributions. It also means following best practices for reporting, record-keeping, governance, and operations.

Now, with the clock ticking away on the 115th Congress, a PAC expert shares operational and compliance secrets that can quickly improve performance—and reduce the risk of violations.

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Everything You Should Know About Pricing in Your Association
Recorded on May 16, 2017

How does your association set pricing for membership, subscriptions and services?

Done strategically, pricing becomes a powerful tool you can use to fund operations, build brands and reward loyal members and customers. Being strategic, however, means doing far more than marking up cost and dividing it by your estimated sales target.  In fact, this “cost plus” approach can undercut your association’s financial performance—and cost you members.

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How Associations Can Strategize on the Top Factors Influencing Your Members<br>Recorded on May 11, 2017

How Associations Can Strategize on the Top Factors Influencing Your Members
Recorded on May 11, 2017

The latest Looking Forward™ study from the Association Laboratory identifies 64 different factors that influence the decisions that association members make. Of these, 10 factors matter most.

Associations that know what these factors are have an edge in developing strategies that are far more successful not only in looking ahead, but in moving ahead. For instance, if you understand how technology, government and workforce issues affect members, you can create content, membership and meetings strategies that align with these key decision-influencers.

Now, let the president of the Association Laboratory take you inside the new study, revealing what matters most and how to use that information to advance your mission, growth, and success.

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The Death of Performance Appraisals (and Why We Partied Afterward)<br>Recorded on April 26, 2017

The Death of Performance Appraisals (and Why We Partied Afterward)
Recorded on April 26, 2017

Is there a problem with your performance appraisal system?

If you’re like most associations, it’s likely there is a problem.  That’s because traditional evaluation methods haven’t kept up with the times or the changing workforce. In fact, many of the assumptions used to justify the current appraisal process aren’t even true—and can actually lead to performance problems down the road.

It’s time to take a fresh look at your evaluation process and at new alternatives that could make all the difference. 

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Keeping the Taxman at Bay:<br> New Strategies for 501(c) Organizations<br>Recorded on April 11, 2017

Keeping the Taxman at Bay:
New Strategies for 501(c) Organizations
Recorded on April 11, 2017

Whether you are a nonprofit, advocacy organization, trade association or other exempt organization navigating the morass of IRS, FEC and LDA regulations and compliance can be a huge and costly burden. Moreover, the constantly evolving nature of the many regulations from different agencies means that compliance is a never ending process.

In this fast moving environment, keep up-to-date with the latest regulations and learn how each agency’s rules apply to your organization, including potential penalties for non-compliance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

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Association and Nonprofit Mergers and Strategic Alliances:<br>Risks, Rewards, Strategies & Best Practices<br>Recorded on April 19, 2017

Association and Nonprofit Mergers and Strategic Alliances:
Risks, Rewards, Strategies & Best Practices
Recorded on April 19, 2017

In the struggle to meet growing member needs often with diminishing funds, nonprofit leaders and association board members are increasingly exploring possible mergers or alliances with other groups.

Could a merger or alliance help your organization improve services, increase funding, acquire new program expertise or expand its reach? The answers rarely come without the costs for of consultants, attorneys, accountants, and HR and association experts.

Now there’s a webinar that helps reduce these costs for you. Join us to explore the risks and rewards of forging your own alliances.

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What About Micro-credentialing:
Which Model (If Any) is Right for You?
Recorded on April 18, 2017

In the association and nonprofit world, there’s a lot of buzz about micro-credentials.

But how are they actually different from traditional credentialing programs? Are they used for education or certification? Are they the same as digital badges? Who’s currently offering programs like this and what value are they seeing? What are stacked micro-credentials and why might you consider those? And how do you get started?

Now, get your answers directly from a top micro-credentialing consultant!

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Expanding Your Corporate Sponsorships:<br>Establishing Partnerships to Maximize Revenue<br>Recorded on April 12, 2017

Expanding Your Corporate Sponsorships:
Establishing Partnerships to Maximize Revenue
Recorded on April 12, 2017

Are you wasting opportunities to grow revenue by only offering traditional sponsorship opportunities? Many associations are

Increased competition for sponsors is forcing associations to work harder for partner support that seems to be thinner with each event, despite years of faithful support. And efforts for new sponsors are even less fruitful. As a result, you’re working harder for a smaller profit, and that puts all of your programs at risk. No programs, no profit, loss of members.

There’s hope! Cutting edge associations have started to develop broader relationships with their sponsors than just a single-event sponsorship. Instead of one-time deals, they’re focusing on establishing new, effective partnerships designed to build long-term relationships that secure long-term revenue from their corporate supporters. Here’s how you can do the same! 

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The Evolution of the Association Conference<br>Recorded on March 29, 2017

The Evolution of the Association Conference
Recorded on March 29, 2017

A stale conference strategy is guaranteed to sabotage your association’s success.  The challenge is recognizing where and how your event has lost its freshness and originality. That’s especially difficult these days because member expectations—and the content and formats they value—have changed dramatically just since your last conference.

So, what needs to happen? Does your agenda need to change? Do you need to approach different types of speakers and discuss new ways you’d like them to engage with participants? Do you need to update the way you use technology?

There’s no need for guesswork!  Let an expert show you how to transform today’s disruptive changes into an all-new conference experience that rewards attendees and your association.

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5 Keys to Association Website Success in 2017 (and Beyond)<br>Recorded on March 28, 2017

5 Keys to Association Website Success in 2017 (and Beyond)
Recorded on March 28, 2017

Like it or not your website is often the first thing your association’s value is judged against. If you’re not presenting your association as the industry information provider, your membership numbers are at risk. Plus, with more and more for-profit and media sites competing for web traffic and eyeballs, it is key that you make your website engaging, modernized and visible --- NOW. 

In just 90 minutes a leading interactive marketing expert will show you how to focus on just five key initiatives that can make all the difference—and make it fast, so you can see results right away.

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New Year, New Administration, New Ethics Rules
Recorded on March 7, 2017

Starting in January, it got much easier for government relations professionals to run afoul of government ethics rules. That’s because the now-active amendments from the Office of Government Ethics (OGE) change what executive branch employees can and can’t accept in addition to President’s Executive Order on Ethics, which is having an equally significant impact.

When you file your next LD-203, you’ll have to certify that you are familiar with the House and Senate rules. And whenever you plan a gift, travel, or event you’ll have to be certain you’re not putting your entire agenda at risk for violations.

Now, let attorneys from Covington & Burling update you on what the new ethics rules require and how to translate the rules into practical dos and don’ts for today’s real-world government relations environment.

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Meeting Contract Best Practices:<br>Maximize the Effectiveness of Your Agreements<br>Recorded on February 28, 2017

Meeting Contract Best Practices:
Maximize the Effectiveness of Your Agreements
Recorded on February 28, 2017

When it comes to meetings, a well-drafted contract can keep your association out of court. It can also provide valuable remedies if a dispute should arise.

What does it take to draft these strong, risk-reducing contracts?  For starters, you need to know the clauses you do–and don’t–want included. You need to know where you can be flexible in negotiations, and where it’s critical to stand firm and maximize the commitment from other parties.

Here’s how to get this know-how and turn it into meetings contracts that do more to manage risk, boost efficiency and protect your organization from liability.

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MasterMind Education Hacker:<br>Revolutionizing Your Organizations’ Learning Opportunities<br>Recorded on February 22, 2017

MasterMind Education Hacker:
Revolutionizing Your Organizations’ Learning Opportunities
Recorded on February 22, 2017

The Web is radically changing our connection to people and information. If your association’s professional development and learning programs aren’t changing just as radically, they’re falling short of what your members and customers want—and what your organization needs to grow.

Fortunately, four “MasterMind” education hacks can literally revolutionize the effectiveness and value of your programs.

Here’s your opportunity to learn how to leverage disruptive changes in content, the job of the speaker, the process of education and the role of technology to give your programs all-new power to make equally disruptive changes in participants’ skills, attitudes and behaviors.  

 

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Connected PACs in 2017<br>Understanding PAC Compliance and Communication Issues<br>Recorded on February 21, 2017

Connected PACs in 2017
Understanding PAC Compliance and Communication Issues
Recorded on February 21, 2017

Did you know that when PACs are connected to organizations, different solicitation and communication rules apply?

Not only are the rules different, some activities are reserved only for your PAC. If your organization engages in these same activities, you violate recent FEC rules and can face devastating fines. Plus, solicitation and communication methods that are permissible for the PAC may not be permissible for your organization to use. Different disclaimers and notices apply in addition to some other special considerations.

From fundraising to websites, endorsements, events and press releases, here’s how to know what is and isn’t permitted so you can increase your PAC’s success—without increasing your risk of FEC violations.

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Association Investment in a New World of Politics, Policies and Possibilities<br>Recorded on February 21, 2017

Association Investment in a New World of Politics, Policies and Possibilities
Recorded on February 21, 2017

The Brexit vote and the U.S. presidential election have the potential to alter—dramatically—how associations should invest to protect portfolio value. So do upcoming elections in Denmark, France and Germany as well as the future of the Eurozone.

It’s critical for association fiduciaries to understand how to make the right decisions despite the vast uncertainties in today’s new world of politics, policies and possible outcomes.

Now, Association TRENDS has enlisted experts to help you prepare your own best approach to everything from risk tolerance and portfolio objectives.

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Finding Water In The Desert:<br>Unleashing Alternative Revenue Streams for your Association<br>Recorded on January 31, 2017

Finding Water In The Desert:
Unleashing Alternative Revenue Streams for your Association
Recorded on January 31, 2017

All associations, professional societies and other nonprofits recognize the need to create alternative revenue streams.  Unfortunately, new products and services won’t generate any revenue at all unless they sell.

What if you could spot the ideas that are most likely to be successful—before you invest resources developing them? And what if you could efficiently develop the best of those ideas into products and services so closely aligned with your target audience that new revenues start streaming in?

You can—and meeting industry expert Jeff Hurt shows you how!

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Grassroots Influence:<br>Using Qualitative Analysis to Drive Smarter Strategies<br>Recorded January 31, 2017

Grassroots Influence:
Using Qualitative Analysis to Drive Smarter Strategies
Recorded January 31, 2017

What are the trends in grassroots influence tactics? How are advocacy professionals spending their time, and what is the ROI of their activities? Most important, how are legislators responding to these grassroots influence tactics? According to the biennial Grassroots Influence Pulse™ survey, there are clear indicators as to which tactics are more likely to provide optimal influence outcomes.  

Spotting your own “weak links” takes a deeper analysis than simply looking at the quality of your relationship with your legislator. That’s because the survey shows that even as relationships become stronger, legislators often become even more difficult to influence. In fact, they’re the ones doing the influencing! It’s time to turn that around.  Here’s how:

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The LD-203 Filing Boot Camp-2017:
Compliance Training & Filing Preparation
Recored on January 26, 2017

On Jan. 30, 2017 all federally registered lobbyists and lobbying entities must file, sign and certify their LD-203 reports. Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

Buy Now

eLearning Strategy:<br>Pathway to Profit<br>Recorded on January 24, 2017

eLearning Strategy:
Pathway to Profit
Recorded on January 24, 2017

Professionals have less time and budget for traditional live-learning events. eLearning programs give associations and nonprofits the opportunity to address this need—and hold onto vital revenues.

The challenge is that online programs are very different from traditional learning programs.  If you promote them, price them, develop them and deliver them with a traditional strategy, your online programs will fail to meet learners’ expectations … or yours.

Why risk trial and error? Let an eLearning expert show you the pathway to profits! 

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Cyber Security for Associations:<br>How to Protect Your Data and Defend Your Assets<br>Recorded on January 18, 2017

Cyber Security for Associations:
How to Protect Your Data and Defend Your Assets
Recorded on January 18, 2017

Recent high-profile cyber-attacks generated astronomical recovery costs and tons of poor publicity. But did you know that associations and nonprofits are equally prone to suffering devastating cyber-attacks?

Associations need to be aware of the wide variety of cyber-threats confronting their organizations on a daily basis, from data breaches and insider threats, to ransomware and other forms of attack.  With limited resources for cyber security, associations need to be aware of threats and how to manage associated risks before issues arise.  

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A Look at the Future:<br>Government Relations Under The Trump Administration and 115th Congress<br>Recorded On December 20, 2016

A Look at the Future:
Government Relations Under The Trump Administration and 115th Congress
Recorded On December 20, 2016

The election ushered in a new administration and Republican controlled Congress to Washington. Who are these new members and what are their legislative priorities?  To have an impact on upcoming legislation and now is the time to engage with new members, and the administration to build long-lasting relationships.

Now, let one of Washington’s most-seasoned lobbyists help you look at what’s most likely ahead for legislative priorities in the First 100 Days—and beyond.

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The Legal Aspects of Certification Organizations<br>Recorded on November 30, 2016

The Legal Aspects of Certification Organizations
Recorded on November 30, 2016

Safeguarding your intellectual property must include protecting tests and certifications. Otherwise, you can lose control over the quality of those credentials—and all they contribute to your organization’s revenue and reputation.

Unfortunately, credentialing is more complex than many other intellectual property assets. For example, you need an extra layer of protections to defend against competitors, uncertified individuals and even people who want to compromise the exam itself. You also must make sure your program--and the exam itself--both meet the ADA’s new legal standard.

Now, here’s expert guidance on how to do it.

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It’s Fun Until Something Goes Wrong:<br>Know your event liability<br>November 29, 2016

It’s Fun Until Something Goes Wrong:
Know your event liability
November 29, 2016

Staff gatherings, holiday parties, live convention demonstrations and Board outings provide vital education and bonding opportunities. But what if something goes wrong? What if a participant gets hurt? What if property is damaged?

You might think your standard contract with vendors or the meeting venue will protect against liability. Chances are, it won’t. Instead, your organization could be held legally—and financially—responsible for making things right. Those costs could be staggering.

That’s why it’s vital to have the right legal documents, the right insurance and the right meeting planning practices in place before your next event.  Here’s where to start.

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A Perfect Match:<br>How to Marry Content and Design for a Successful Enewsletter<br>Recorded on November 9, 2016

A Perfect Match:
How to Marry Content and Design for a Successful Enewsletter
Recorded on November 9, 2016

There’s no point in spending time and money on e-newsletters unless they: (1) get read, (2) provide content readers value and (3) motivate readers to engage actively with your organization.

You can’t meet these objectives if your e-newsletter is missing a strategic approach to content or calls to action. Or if it’s missing design elements that create a personal and pleasurable reader experience. Or if your newsletter is missing out on chances to integrate with other channels to expand your organization’s reach.

Now, let two digital marketing experts show you what’s missing from your own e-newsletter—and how to make easy changes that can make all the difference.

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Chapters vs. National:
Creating a Stronger, More Collaborative Association
Rercorded on October 19, 2016

For ages, the association community has accepted it as given that chapters often spar with the national organization.  But in today’s increasingly competitive nonprofit environment, letting that battle continue puts everything from membership to mission at risk.

It’s critical to understand what’s causing friction. Plus, you must use the right processes and tactics to defuse conflicts before they create a rift that ultimately can’t be fixed.

Now, let an expert show you how to use tools ranging from governance to technology so you can quickly get chapters and national working together as never before.

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Succession Planning for Associations and Nonprofits:<br>Getting Out in Front of Leadership Changes<br>Recorded on October 18, 2016

Succession Planning for Associations and Nonprofits:
Getting Out in Front of Leadership Changes
Recorded on October 18, 2016

What happens when key executives or volunteers leave a nonprofit?

If there’s a succession plan, all that happens is a smooth change in leadership. But when there isn’t a plan, a key person’s departure can trigger disruptions that have a profound—and lasting—impact on finances, morale and mission. 

With all the challenges nonprofits are already facing, that’s an additional risk you don’t need to take.  Instead, learn how to engage your own key people in a thoughtful conversation about using succession planning to guarantee a leadership legacy.  Here’s where to start.

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Preparing for 2017 Fly-Ins:<br>Strategies & Techniques for Hosting Successful Advocacy Days<br>Recorded on October 4, 2016

Preparing for 2017 Fly-Ins:
Strategies & Techniques for Hosting Successful Advocacy Days
Recorded on October 4, 2016

With end of the year fast approaching, now is the time to start developing your fly-in strategy for 2017. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

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Documenting Performance Issues and Dealing With Difficult Employees<br>Recorded on September 28, 2016

Documenting Performance Issues and Dealing With Difficult Employees
Recorded on September 28, 2016

Between grassroots advocacy, public outreach, and member recruitment, your association is in the public eye all the time. You can’t afford to let performance issues—or difficult people—sabotage your reputation for passion and excellence. 

That’s why you can’t let fear of retaliation keep you from monitoring performance and fixing issues.  And that’s why need to use best practices to measure performance, discuss issues, document problems and terminate those difficult employees who simply don’t improve, all without facing a lawsuit.

Here’s what you need to know:

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What About Micro-credentialing: <br>Which Model (If Any) is Right for You?<br>Recorded on September 22, 2016

What About Micro-credentialing:
Which Model (If Any) is Right for You?
Recorded on September 22, 2016

In the association and nonprofit world, there’s a lot of buzz about micro-credentials.

But how are they actually different from traditional credentialing programs? What kind of education program will (and won’t) benefit from micro-credentialing? Who’s currently offering programs like this and what value are they seeing? Which micro-credentialing model is right for your specific organization. And how do you get started?

Now, get your answers directly from a top micro-credentialing consultant!

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Successful Digital Advocacy Strategies:<br>Cutting Through the Clutter<br>Recorded on September 20, 2016

Successful Digital Advocacy Strategies:
Cutting Through the Clutter
Recorded on September 20, 2016

Today’s audiences interact with more media and content ever before.  That’s why it’s tougher than ever for your advocacy messages to get heard.  And that’s why using the right digital strategies is critical—because if you can’t cut through the clutter, you can’t engage your audience.

But what are those ‘right’ strategies?  Finding the answer for your own campaigns means knowing how to combine time-tested digital fundamentals with a targeted new approach to both messaging and metrics.

Here’s where to start:

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China’s Foreign NGO Law Update<br>Recorded on September 13, 2016

China’s Foreign NGO Law Update
Recorded on September 13, 2016

If your association is currently conducting activities inside Mainland China (or planning to), it’s critical to know what’s happening—and what’s at stake—with China’s updated Foreign NGO Law.

Passed in April, the new law limits the activities and operations of foreign organizations operating inside China. The clauses and objectives of the law are important in their own right. In addition, it’s critical to understand these complex rules within the broader context of China’s evolving political and legal climate.

Exactly how will these changes affect your current or future activities?  What activities are most likely to trigger compliance concerns? And what can you do now to adjust your strategies? 

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Metrics of Evaluation:<br>Best Strategies for Measuring the Success of Your Grant<br>Recorded on August 25, 2016

Metrics of Evaluation:
Best Strategies for Measuring the Success of Your Grant
Recorded on August 25, 2016

You won the grant. You implemented an amazing program. You made a real difference in the world. So everything is a success, right?  Not necessarily. Under uniform grant guidance, funders don’t settle for what you say about your performance.  They want you to document that performance.

That’s why knowing how to conduct a summative evaluation can give you such an edge!  Unfortunately, even seasoned grant professionals find the process challenging.  But what if it didn’t have to be? 

What if one of the grant community’s leading authorities mapped it all out for you? What if you mastered exactly how to analyze and interpret your data?  And what if you left that session knowing how to write a basic evaluation plan—and ready to use it to prove your program’s value? Now, you can!

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PAC Compliance 2016
Recorded on August 24, 2016

To make your PAC count in this election year, you’ve got to keep fundraising strong and compliant with today’s stringent state and federal campaign finance laws.

Doing that successfully means understanding the dos and don’ts for PAC solicitations, including how to use incentives and charitable match programs, plus strategies for making state contributions. It also means following best practices for reporting, record-keeping, governance and operations.

Now, with the clock ticking on the 2016 elections, two PAC experts share operational and compliance secrets that can quickly improve performance—and reduce the risk of violations. 

Buy Now

Using LinkedIn to Unlock your Advocacy Potential<br>Recorded on June 28, 2016

Using LinkedIn to Unlock your Advocacy Potential
Recorded on June 28, 2016

LinkedIn is no longer just for job hunting and networking. Nonprofits and associations are starting to use this social media platform to support grassroots advocacy and public affairs campaigns. In fact, organizations like yours are using LinkedIn to drive—and achieve—priorities like member acquisition and retention, conference awareness and attendance and stakeholder engagement.

Why is LinkedIn so valuable for advocacy?  It brings together over 124 million professionals—and gives you 14 ways to target them. It is the world’s largest platform for sharing business-related content—a ready-to-use channel for inspiring change and engaging the public. It works—giving you the chance to get your message heard loud and clear despite today’s crowded and noisy advocacy arena.

Now, let an expert show you how to leverage the full advocacy potential of LinkedIn.

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Shifting from Sponsorship to Partnership:<br>Establishing a Corporate Partnership Program<br>Recorded on June 21, 2016

Shifting from Sponsorship to Partnership:
Establishing a Corporate Partnership Program
Recorded on June 21, 2016

Are you wasting time targeting the wrong sponsors? Are you wasting opportunities to grow revenue because you only offer traditional sponsorship opportunities such as conferences or events?

Many associations are. That’s why so many associations find they’re spending more time and energy just to come away with one-time sponsorship deals.  Then, for their next event, they have to start all over again.

And that’s why some associations have stopped thinking about sponsorships.  Instead, they’re focusing on partnerships—and using all-new strategies to build long-term relationships that make it easier to win more revenue from corporate supporters.  Here’s how you can do the same!

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FLSA Overtime Update for Nonprofits<br>July 26, 2016 • 2:00-3:30 PM ET

FLSA Overtime Update for Nonprofits
July 26, 2016 • 2:00-3:30 PM ET

Starting December 1, 2016, employers (including nonprofits) will have to raise the salary of most exempt employees above $47,476—or convert them to overtime-eligible status. Their titles and positions with the organization don’t matter: they will be eligible for overtime pay. 

That’s why the FLSA overtime rule represents such a major challenge for already-strained budgets.  Just think of the potential overtime exposure for staffing lobbying activities, conferences and events the way you’ve done in the past. Imagine the implications for salary costs, job descriptions, workplace policies and payroll practices. No wonder so many organizations have expressed concerns about fallout from the rule.

Despite the concerns and confusion, you’ve still got to meet the December deadline; you must still figure out how to make the finances work. Let a top HR attorney show you how to do both—in time to make the difference.

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Strengthening Engagement:<br>The Power of Member Feedback and Employee Insights<br>Recorded on June 16, 2016

Strengthening Engagement:
The Power of Member Feedback and Employee Insights
Recorded on June 16, 2016

When it comes to turning members into fans, segmentation strategies and loyalty metrics can make a difference. But to make a breakthrough, you need something more: a fail-proof way to target engagement efforts, service improvements and the entire membership experience at what members value the most. 

Best of all, it’s likely you already have the data to launch this powerful, member-centric engagement strategy. That’s right! When you apply “engagement filters,” you can mine member feedback and employee insights like never before to engage members in an enduring, high-value relationship that raises their satisfaction—and your organization’s success— for years to come.

Here’s how to go beyond traditional engagement strategies and switch on a brand new engine for driving growth and revenue.

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LD-203 Filing Boot Camp Compliance Training & Filing Preparation<br>July 12, 2016 | 2:00-3:30 PM ET

LD-203 Filing Boot Camp Compliance Training & Filing Preparation
July 12, 2016 | 2:00-3:30 PM ET

On August 1, 2016, all federally registered lobbyists and lobbying entities must file, sign and certify their LD-203 reports. Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

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Using Contracts to Get Better Protections, Savings and Services for Your Association<br>July 14, 2016 • 2:00-3:30 PM ET

Using Contracts to Get Better Protections, Savings and Services for Your Association
July 14, 2016 • 2:00-3:30 PM ET

Associations and nonprofits use contracts in every aspect of their operation.  Unfortunately, not all of those are “good” contracts. The fact is, it’s all-too easy to end up drafting and negotiating a contract that puts your organization at a disadvantage.

Confusing terms might accidently give away your copyright and content rights and open up chances for your association to unknowingly violate contract terms. During contract negotiations, you might not realize your power to request minor changes that could result in major cost savings or service improvements. Plus, you may not know the best ways to enforce your contractual rights.

Bottom line: entering into bad contracts can cost you an enormous amount of time and money. That’s why making sure your association gets good contracts can make such a difference.  Here’s where to start. 

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Everything You Should Know About Pricing in Your Association<br>Recorded on May 10, 2016

Everything You Should Know About Pricing in Your Association
Recorded on May 10, 2016

How does your association set pricing for membership, subscriptions and services?

Done strategically, pricing becomes a powerful tool you can use to fund operations, build brands and reward loyal members and customers. Being strategic, however, means doing far more than marking up cost and dividing it by your estimated sales target.  In fact, this “cost plus” approach can undercut your association’s financial performance—and cost you members.

To achieve your mission and reward members, you’ve got to rethink how you assess, test and communicate pricing. Plus, with today’s intense competition for members and customers, you’ve got to make sure every “price tag” is right for your unique audience.  Here’s where to start:

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Preventing Workplace Harassment and Discrimination:<br>An HR Risk Management Webinar for Associations<br>Recorded on April 28, 2016

Preventing Workplace Harassment and Discrimination:
An HR Risk Management Webinar for Associations
Recorded on April 28, 2016

Defending a single harassment claim could bankrupt your association.  A discrimination lawsuit could prompt donors and sponsors to back away. Plus, long before actual charges are even filed, a negative environment can take a serious toll on productivity and member and staff retention.  Clearly, harassment and discrimination are risks you simply can’t afford. But how do you manage them?

First, make sure you understand how today’s state and federal laws define workplace harassment and discrimination—and where associations often go wrong. Then, put the right policies and training in place.  If claims or lawsuits do arise, be ready to minimize the chances that things will escalate. 

Here’s where to start…

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What’s Special About Nonprofit Mergers?<br>Recorded on April 19, 2016

What’s Special About Nonprofit Mergers?
Recorded on April 19, 2016

Nonprofit leaders and association board members are finding that mergers and other strategic alliances can free them from the struggle of trying to meet growing needs with shrinking funds. In fact, mergers can create cost-savings and synergies that generate the resources and momentum to keep member services and programs going strong.

Could a merger make the difference for your association?  The first step is to understand when mergers do (and don’t) make sense. Next, you must look ahead at how you’d get buy-in and avoid frequent pitfalls.  Then, if a merger is right, you need to find a way to reach an agreement without letting sky-high consulting fees ruin the value of the merger itself.

Now, let one of the association community’s top merger experts guide you through it all!

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Stand Out:<br>Turning Your Continuing Education into a Competitive Advantage<br>Recorded on April 14, 2016

Stand Out:
Turning Your Continuing Education into a Competitive Advantage
Recorded on April 14, 2016

Continuing education programs can help associations grow their membership and generate non-dues revenue. No wonder so many associations offer these programs!  In fact, between live programs and virtual eLearning, even good learning programs can have a hard time getting attention and standing out from what competitors offer.

That’s why “good” is no longer good enough!  You need to take your learning program to “great.” To do it, you need to define the strengths and gaps in your current program.  You need to troubleshoot common problems that are sinking so many other learning programs. And, finally, you need to take a strategic approach for developing content, formats and value unique to your association.

Here’s where to start.

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Dive Deep to Find Your Best-Fit Funders:<br>Grant Prospecting Part 2<br>Recorded on April 13, 2016• 2:00-3:30pm ET

Dive Deep to Find Your Best-Fit Funders:
Grant Prospecting Part 2
Recorded on April 13, 2016• 2:00-3:30pm ET

As we learned in Part 1 of Heather Stombaugh’s webinar series, thorough and targeted grant prospecting doesn’t have to take a lot of time.

In fact, in the time you’re now spending, you can actually identify more prospects who are more likely to grant you funding.

Now, with Part 2 here’s your chance to continue your “deep dive” into databases, websites, keyword strategies, search techniques and tracking tools that help you increase the speed, professionalism and success of your search for new grant opportunities. 

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Preparing for the Deep Dive:<br>Grant Prospecting - Part 1<br>Recorded on March 23, 2016<br>

Preparing for the Deep Dive:
Grant Prospecting - Part 1
Recorded on March 23, 2016

Many nonprofits struggle with how much time grant prospecting takes.

But with a “deep dive” approach, grant prospecting doesn’t have to take a lot of time. Nor do you have to risk overlooking prime opportunities.  With the right tools and know-how, it’s entirely possible to take a deep dive into data that lets you identify a wide field of potential funding sources and then quickly narrow data down to prospects perfectly matched to your program and your needs.

You simply need to use the right databases, keyword strategies and prospect-tracking tools.  Here’s where to start.

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PCI Compliance:<br>How to Minimize Your Financial and Reputational Risks<br>Recorded on March 31, 2016

PCI Compliance:
How to Minimize Your Financial and Reputational Risks
Recorded on March 31, 2016

Your association can’t operate without accepting payments and making purchases. You need to pay vendors, and allow people to purchase your products, register for conferences and renew their memberships. But if you’re not Payment Card Industry (PCI) compliant, card transactions could put your association’s reputation, finances and future at risk. In fact, noncompliance could cost you up to $500,000 for each credit card brand—and even more if fraud damages apply.

Unfortunately, even associations that think they’re compliant are falling short of what the complex PCI data security standard actually requires. Plus, compliance is a moving target, with rules and regulations continuing to change. What doesn’t change, however, is your responsibility to protect the funds and sensitive information exchanged in every card transaction your association processes.

That’s why you need to address PCI compliance before a data breach exposes mistakes that could cost your association … everything.  Here’s where to start.

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Building a Successful eLearning Program:<br>Choosing and Using the Right LMS<br>Recorded on March 23, 2016

Building a Successful eLearning Program:
Choosing and Using the Right LMS
Recorded on March 23, 2016

Retaining members and increasing revenues from non-dues sources have become top priorities for associations today.  An eLearning program can help you address both goals.

But not just any eLearning program will deliver the value to make members “stick,” and generate the revenue to repay your investment in a Learning Management System (LMS).  Your business plan, content, LMS, and how you implement and market your eLearning system all need to be targeted at engaging your specific members and delivering the right ROI to make it all worthwhile.

Here’s how to do it!

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A Globalizing Economy:<br>Offensive and Defensive Strategies For Your Association<br>Recorded on March 17, 2016

A Globalizing Economy:
Offensive and Defensive Strategies For Your Association
Recorded on March 17, 2016

Could “going global” actually help your association weather the economic climate here in the U.S.? 

For some associations, large and small, the answer is yes.  For others, establishing an international presence isn’t feasible.  And for still others, globalization would be a fundamental mistake that competes with the core mission and goals. 

Here’s how to assess the pros and cons for your own association and make a decision that may well decide your future.

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Keeping the Taxman at Bay:<br>New Strategies for 501(c) Organizations<br>Recorded on March 8, 2016

Keeping the Taxman at Bay:
New Strategies for 501(c) Organizations
Recorded on March 8, 2016

Whether you are a nonprofit, advocacy organization, trade association or other exempt organization navigating the morass of IRS, FEC and LDA regulations and compliance can be a huge and costly burden. Moreover, the constantly evolving nature of the many regulations from different agencies means that compliance is a never ending process.

In this fast moving environment, keep up-to-date with the latest regulations and learn how each agency’s rules apply to your organization, including potential penalties for non-compliance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

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2016 Association Tax Update:<br>Understanding New Requirements and Regulations for Compliant Filings<br>Recorded on March 2, 2016

2016 Association Tax Update:
Understanding New Requirements and Regulations for Compliant Filings
Recorded on March 2, 2016

It’s Form 990 and tax season, and that means associations must reexamine everything from specific changes to the Form 990 to updated information on tax reforms such as the PATH Act and the ACA.

Completing your taxes the right way takes far more than a general overview of its latest updates and features: you need to know specifically how these will affect what you must do to protect your association’s or nonprofit’s tax-exempt status.

Here’s how to get the guidance you need so that you can get the Form 990 and other new tax requirements right.

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Selecting and Managing Conference Speakers:<br>Converting Talking Heads into Learning Liaisons<br>Recorded on February 24, 2016

Selecting and Managing Conference Speakers:
Converting Talking Heads into Learning Liaisons
Recorded on February 24, 2016

Are your conferences still structured around traditional lectures, keynotes and breakout sessions? If so, you’re likely missing opportunities to provide the quick, interactive learning experiences that today’s attendees value—and, increasingly, demand.

How will you find speakers who are up to the challenge of being more than just “talking heads?” How do you get them to engage not just with attendees, but with you and your staff? How can you help speakers succeed in using new learning models and presenting content in new ways? How do you engage speakers in promoting the conference? And what’s their role post-conference?

Clearly, it’s going to take more than finding expert—or even top-name—speakers.  It’s going to take an entirely new approach to conference speaker selection and management. And here it is:

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PAC Strategies in an Election Year:<br>Making the Most of 2016<br>Recorded on February 18, 2016

PAC Strategies in an Election Year:
Making the Most of 2016
Recorded on February 18, 2016

Two years ago, political action committees raised a historic $600+ million to shape the midterm elections. It’s already clear this early in the year that PACs will be a major political force in the 2016 elections.

Old ways of electioneering are giving way to potent new ways to manage perceptions about organizations, issues and candidates. There are dramatic new trends in political finance and spending.  And from raising six figures in online donations within just hours, to precision targeting prospective donors, PACs are using powerful new strategies to compete for money, attention and influence.

Now, you can do the same for your own PAC!  

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Hotel Meeting Contracts<br>Navigating Legal Issues for Successful and Profitable Meetings<br>Recorded on February 9, 2016

Hotel Meeting Contracts
Navigating Legal Issues for Successful and Profitable Meetings
Recorded on February 9, 2016

There’s very little wiggle room in today’s meeting and events budgets. That’s why you can’t afford to sign a hotel contract that doesn’t represent your best interests. You don’t need to be a legal expert, but you DO need to be proactive in weeding out hidden fees and converting overly restrictive cancellation policies into fairer and more flexible terms.

Here’s the step-by-step guidance you need to master the legalese and turn better contracts into better events.  

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Boosting Your Board’s Value:<br>Productivity Through Structure and Governance<br>Recorded on January 19, 2016

Boosting Your Board’s Value:
Productivity Through Structure and Governance
Recorded on January 19, 2016

Is the time, planning and money invested in your organization’s board meetings paying off? 

Does the agenda focus on real challenges and opportunities?  Do tough decisions get made? Do board members use their expertise and vision to add value and make tangible progress?

If not, it’s time to change the outdated structure and governance practices keeping your board from making a difference.  Here’s where to start...

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Navigating the ADA, Part 1:<br>Reasonable Accommodation Rules for Employers<br>Recorded on January 14, 2016

Navigating the ADA, Part 1:
Reasonable Accommodation Rules for Employers
Recorded on January 14, 2016

Most employers already know the compliance challenges associated with the Americans with Disabilities Act. But in 2016, coping — and complying — get even tougher.

With expanding awareness of benefits, requests for “reasonable” accommodations may exceed what employers can provide. Plus, requests can come from employees who do not currently have a disability!

What can you do to stay in compliance — and stay out of court?

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Cyber Security for Associations:<br>How to Protect Your Data and Defend Your Assets<br>Recorded on January 13, 2016

Cyber Security for Associations:
How to Protect Your Data and Defend Your Assets
Recorded on January 13, 2016

You know that the cyber-attacks on Target, Ashley Madison, Anthem, and the Office of Personnel Management generated astronomical recovery costs and tons of poor publicity. But did you know that associations and nonprofits are equally prone to suffering devastating cyber-attacks?

Associations need to be aware of the wide variety of cyber-threats confronting their organizations on a daily basis, from data breaches and insider threats, to ransomware and other forms of attack.  With limited resources for cyber security, associations need to be aware of threats and how to manage associated risks before issues arise.  

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Better Association e-Newsletters:<br> Secrets to Enhancing Metrics, Design, and Delivery<br>Recorded on January 13, 2015

Better Association e-Newsletters:
Secrets to Enhancing Metrics, Design, and Delivery
Recorded on January 13, 2015

e-Newsletters are not off-the-cuff “extras.”  They’re serious business for associations. 

But publishing an e-newsletter that delivers ROI for brand visibility, ad revenue and member loyalty requires different tactics in 2014 than it did even a year ago.

Here’s how to use a brand new approach to metrics, design, and delivery to achieve higher open rates and click-throughs starting with your very next issue.

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Protecting Your Association's Intellectual Property<br>A webinar on best practices & new safeguards<br>Recorded on December 11, 2014

Protecting Your Association's Intellectual Property
A webinar on best practices & new safeguards
Recorded on December 11, 2014

Associations that lack strong intellectual property protections stand to lose more than assets: they stand to lose control over their image, reputation and message.

So, exactly what does it take to safeguard your original content? How can you prevent your association from be devalued or defamed? How can keep what you share from being improperly re-shared? And who owns the photos, text, designs and ideas you republish on the Web and in conferences, email, videos or other venues?

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Battling Bad Board/Staff Relationships<br>Creating a Partnership That Furthers Your Organization’s Mission<br>Qualifies for 1.5 CAE Credits<br>Recorded on December 4, 2014

Battling Bad Board/Staff Relationships
Creating a Partnership That Furthers Your Organization’s Mission
Qualifies for 1.5 CAE Credits
Recorded on December 4, 2014

Could changing how you interact with your Board help your association enjoy greater success?

The fact is it can!  That’s because your ability to build trust and communication with Board Chairs, committee chairs and other board members determines whether you spend your time putting out relationship “fires” and fighting stagnation, or achieving your mission.

If you already have a good relationship, here’s how to make it great.  And if you have a troubled relationship, here’s how to reboot so you can start moving forward … faster!

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Your Social Media Policy:<br>How to Set, Enforce and Use It to Reduce Legal Risks:<br>Recorded on November 12, 2014

Your Social Media Policy:
How to Set, Enforce and Use It to Reduce Legal Risks:
Recorded on November 12, 2014

Whether you need to create or update your policy, you’ll come away from this webinar ready to regulate employees’ social media activity and use social media as a business and HR tool while preventing potential legal risks.

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Tools for Effective Benchmarking:<br>How to Properly Measure Your Association’s Success<br>Recorded on October 23, 2014

Tools for Effective Benchmarking:
How to Properly Measure Your Association’s Success
Recorded on October 23, 2014

Are your current benchmarking practices really better than plain guesswork? For many associations, they’re not. The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth? Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

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Going Global: Is an International Presence Right for Your Association?<br>Recorded on August 28, 2014

Going Global: Is an International Presence Right for Your Association?
Recorded on August 28, 2014

Could “going global” actually help your association weather the economic climate here in the U.S.?

For some associations, large and small, the answer is yes.  For others, establishing an international presence isn’t feasible.  And for still others, globalization would be a fundamental mistake that competes with the core mission and goals.

Here’s how to assess the pros and cons for your own association and make a decision that may well decide your future.

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