Communicating with Your Members:
Best Practices for Successful Association Newsletter Campaigns

REGISTER   WHAT YOU'LL LEARN     MEET YOUR TRAINER     WHO SHOULD ATTEND    

Good newsletters give associations a way to turn their brand into strong, enduring relationships with members. Not-so-good newsletters can cost you credibility and sink your retention rates.

What makes the difference?

Find out as this new webinar spotlights today’s best newsletter practices for everything from timing and content, to story-telling and segmenting your messaging for different audiences.

Register now for Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns.

Amanda Dunson from The Newsletter Pro knows first-hand what a good newsletter can do to increase member retention rates. In this 90-minute webinar, she shares best practices drawn from the hundreds of newsletters she’s evaluated over the years.

Even more than a great newsletter.  In addition to success secrets for adapting your newsletter for today’s prospect-centric environment, you’ll learn how to elevate your expert status and target specific market segments using free-standing inserts and other tools.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to integrate the knowledge and tools members value into your newsletter campaigns, including:

  • Consistency and frequency: how often and for how long to send a newsletter
  • Content: rules for keeping readership high
  • Story telling: how to leverage the power of your own story
  • KPI over ROI: How to track your newsletter’s value
  • Selling and converting: Advanced tactics for seeing strong results with newsletters

Remember, uninteresting or ineffective newsletters can undermine your relationship with members! Don’t miss this opportunity to provide real value for members—and strong retention rates for your organization.

Register now for Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns.

Meet Your Webinar Leader

Through her years of consulting with organizations like local businesses and nationwide franchises, Amanda Dunson has developed a passionate understanding of the importance of relationships in a business. Equipped with creative and well-rounded strategies to help entrepreneurs succeed, her primary focus is guiding business owners to achieve sustainable growth through client retention and referrals. Working alongside Shaun Buck at The Newsletter Pro for over five years, Amanda has seen firsthand what a newsletter can do for a company. Over the years, after coming into contact with hundreds of newsletters — the good, the bad, and the ugly — she wants to provide you with the tools and knowledge you need to get your newsletter open, read, and responded to.

Who Should Attend

This webinar is of value to associations and nonprofits that publish newsletters or are considering publishing newsletters. Attendees who will benefit most include:

  • Chief Marketing Officers
  • Directors, Communications
  • Directors, Marketing
  • Content Managers
  • Publishing Staff
  • Editors
  • Chief Membership Officers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns (OnDemand: Active for 12 months from 05.23.2018)