Building Strategic Online Communities:
Creating Member Value & High Operational Impact


Stakeholders rely on you to ensure the future of the organization. That means increasing member engagement with your mission, products and services. It means capturing feedback to guide innovation. And it means reaching younger members and new locations.

An online community can drive your success—but only if you know how to align it with business goals and sustain its vibrancy and ability to deliver the highest member value and operational impact.

Now, a top digital-business strategist shows you how to do it.

Register now for Building Strategic Online Communities Creating Member Value & High Operational Impact.

This 90-minute webinar is led by Vanessa DiMauro, a pioneer in the field of using online communities to gain customer insight and increase revenue. Drawing from work with some of the world’s most influential organizations, she shows you how to create an online community that increases member engagement, drives innovation, expands your demographic reach and strengthens your competitive advantage in recruitment and retention.

A data-driven success strategy.  You’ll learn the key elements of creating, growing and measuring community success. New research findings provide practical insights on how to link your community with business goals and measure its value. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn how to maximize the value of your online community, including:

  • Practical steps for defining and refining your strategy
  • How to design an informed and persuasive leadership plan that strengthens your organization’s competitive advantage
  • How to integrate community into your operations
  • Growth hacks to keep the community--and engagement--vibrant
  • How to measure, track and communicate the business value of the community to key stakeholders

Remember, conversations between members, partners and employees are just part of a high-value community.  Don’t miss this opportunity to align a vibrant online experience with mission-critical business goals.

Register now for Building Strategic Online Communities Creating Member Value & High Operational Impact.

Meet Your Webinar Leader

Vanessa DiMauro is CEO of Leader Networks, a research and consulting firm that helps companies use digital and social technologies to gain competitive advantage. She is a strategist, advisor, researcher, author, and keynote speaker.

Vanessa is a pioneer in the field of online communities and in using digital business solutions to gain customer insight and increase revenue.  She has shaped the digital business strategies of some of the world’s most influential organizations, including Cisco Systems, Hitachi, Institute of Food Technologists, National Congress of State Legislators (NCSL), Royal Dutch Shell, Pandora Media, and the World Bank.

Before founding Leader Networks, she held leadership positions at Cambridge Technology Partners, Computerworld, and CXO Systems. Her perspective on digital business has been featured in The New York Times, The Wall Street Journal, CNBC, and Forbes.

Vanessa was named one of Forbes’ Top 40 Social Media Masters Worldwide and one of CEOWorld’s Most Powerful Women in Social Media. She was also recognized as Research Fellow of the Year by the Society for New Communications Research.

Vanessa DiMauro is faculty at Columbia University in the Information and Knowledge Strategy (IKNS) Master’s program.  She sits on several boards, including the Society for New Communications Research of The Conference Board and Network Activator.

Who Should Attend

This webinar is of value to all membership-based organizations that have (or are considering) an online member community. Attendees who will benefit most include:

  • CEOs and Executive Directors
  • Chief Operations Officers
  • Chief Technology Officers
  • Chief Membership Officers
  • Directors, Membership

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Building Strategic Online Communities: Creating Member Value & High Operational Impact (OnDemand: Active for 12 months from 03.08.18)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)