Breakthroughs in Non-Dues Revenue


Associations urgently need to rethink the sources and structure of non-dues revenue.

Bottom-line breakthroughs will come from shifting your non-dues focus: from top-line sales to a more robust and resilient business model, from value creation to value capture, and from not just solving problems but actively finding opportunities.

In this new TRENDS webinar, an expert shows you how to use small business-design changes to make breakthroughs in where non-dues revenue comes from—and how fast it can grow.

Register now for Breakthroughs in Non-Dues Revenue.

The Alchemy Agency’s Chris Hamade specializes in helping associations and nonprofits generate non-dues revenue. In this one-hour webinar, he presents how to rethink you’re your current non-dues revenue model by exploring the difference between value creation and value capture.

Turn small changes into bottom-line breakthroughs. Through case studies and dialogue, you’ll learn how to make small changes, slight iterations and minor tweaks that add up to major growth in non-dues revenue. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to explore simple ways to generate breakthrough revenues from non-dues offerings, including how to:

  • Incorporate value-capture principles in the design of any non-dues initiative
  • Improve the business model for your non-dues revenue
  • Go beyond solving problems to finding opportunities
  • Rethink the association event model

This fast-moving webinar covers a lot of ground. You’ll come ready approach the challenge of raising non-dues revenues, and armed with practical strategies for making breakthroughs.

Register now for Breakthroughs in Non-Dues Revenue.

Meet Your Webinar Leaders

Christopher Hamade is Principal of Alchemy Agency Ltd., specialists in helping associations and nonprofits generate non-dues income. As a serial entrepreneur, Christopher is motivated by ideas that contradict the status quo, compete with conventional wisdom, and favors the counterintuitive.  

In 2004, he founded an executive search firm servicing Fortune 500 companies throughout North America. In 2006, he established a real estate private equity firm developing an award-winning, hillside community in British Columbia. 

In 2017, Chris began a passion project, establishing Vancouver’s premier entrepreneurial conference, The Entrepreneur, which was a finalist for Best Conference (National) at the 2020 Canadian Event Industry Awards. The experience led to new ventures including The Venue Series (, Alchemy Agency (, and new digital masterclasses designed for association executives and event planners (

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • CEOs or Executive Directors
  • CFOs
  • Meeting Planners
  • Event Planners
  • Business Development or Sponsorship

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty Price Product Name
$215.00 Breakthroughs in Non-Dues Revenue (OnDemand: Active for 12 months from 05.12.21)