Brand Activation Association


Brand Activation Association

Formerly (1998) Promotion Marketing Association of America. BAA's mission is to deliver member value by providing resources and best practices through education, research, networking and community. Membership:$100 (Student); $2225 (Service Suppliers/Agency/Legal); $900 (Non Profit); $300 (Sole Proprieter/ Small Company); $300 (Associate); $600 ( Academic); $1925 (Marketer); $1200 (International).

Organization Type:
National Trade or Professional Association
Acronym:
BAA
Tax Exempt Status:
501(c)(6)
Industry:
Advertising And Marketing, Insurance Industry, Advertising Industry, Marketing, Merchandising, Premiums
Year Founded:
1911
Address:
708 Third Ave.
33rd Floor New York, NY 10017
Telephone:
Fax:
Website:
Staff:
12
Members:
700 companies


Other Addresses

Address:
2020 K St. NW
Suite 660, Washington DC 20006
Telephone:
Fax:
Website:
Website:
Website:


Financial Snapshot

 

Total revenues: $1,350,739


Year - 2014
1st-yr growth
-8.74%
 
 
 
 
 
Year by Year
Revenue
 
Program service revenue
 
Net rental income
 
Sales of non-inventory assets
 
Other

Total expenses: $1,735,718


Year - 2014
1st-yr growth
8.09%
 
 
 
 
 
Year by Year
Expenses
 
Conferences, conventions, meetings
 
Compensation of current officers, directors, etc
 
Compensation for non-officers/directors
 
Other

Total assets: $129,545


Year - 2014
1st-yr growth
-828.03%
 
 
 
 
 
Year by Year
Assets
 
Prepaid expenses or deferred charges
 
Land, buildings, & equipment (net)
 
Accounts receivable
 
Other

Total Liabilities: $807,664


Year - 2014
1st-yr growth
11.13%
 
 
 
 
 
Year by Year
Liabilities
 
Deferred revenue
 
Accounts payable and accrued expenses
 
Other liabilities

   Revenue:

Revenue: Amount ($)
Program service revenue 1,338,422
Net rental income 8,251
Sales of non-inventory assets 3,625
Investment income 441
Royalties 0
Total contributions 0
Income from sales of inventory 0
Miscellaneous revenue 0
Gaming income 0
Tax-exempt bond proceeds 0
Fundraising income 0
Total Revenue:

$1,350,739

1-yr growth
-8.74%
Program service revenue
Net rental income
Sales of non-inventory assets
Investment income

   Expenses:

Expenses: Amount ($)
Conferences, conventions, meetings 425,116
Compensation of current officers, directors, etc 372,205
Compensation for non-officers/directors 295,889
Other expenses 182,098
Occupancy 109,996
Depreciation, depletion, amortization 97,405
Legal fees 72,251
Other employee benefits 66,758
Payroll taxes 49,913
Pension plan contributions 26,133
Office expenses 17,154
Investment management fees 13,799
Accounting fees 7,001
Lobbying fees 0
Professional fundraising fees 0
Other fees 0
Advertising and promotion 0
Management fees 0
Information technology 0
Royalties 0
Travel 0
Travel/entertainment expenses to public officials 0
Insurance 0
Interest expense 0
Payments to affiliates 0
Compensation of disqualified persons 0
Grants to governments/orgs in the US 0
Grants to individuals in the US 0
Grants to orgs and individuals outside the US 0
Benefits paid to or for members 0
Total Expenses:

$1,735,718

1-yr growth
8.09%
Conferences, conventions, meetings
Compensation of current officers, directors, etc
Compensation for non-officers/directors
Other expenses
Occupancy
Depreciation, depletion, amortization
Legal fees
Other employee benefits
Payroll taxes
Pension plan contributions
Others

   Assets:

Assets: Amount ($)
Prepaid expenses or deferred charges 80,621
Land, buildings, & equipment (net) 45,989
Accounts receivable 2,202
Cash -- non-interest bearing 733
Investments in publicly traded securities 0
Other assets 0
Pledges and grants receivable 0
Inventories for sale or use 0
Investments in other securities 0
Savings and temporary cash investments 0
Receivables from officers, directors, etc. 0
Receivables from disqualified persons 0
Notes and loans receivables 0
Program-related investments 0
Intangible assets 0
Total Assets:

$129,545

1-yr growth
-828.03%
Prepaid expenses or deferred charges
Land, buildings, & equipment (net)
Accounts receivable
Cash -- non-interest bearing

   Liabilities:

Liabilities: Amount ($)
Deferred revenue 651,209
Accounts payable and accrued expenses 119,333
Other liabilities 37,122
Grants payable 0
Tax-exempt bond liabilities 0
Escrow or custodial account liability 0
Loans and other payables to officers, directors, etc. 0
Secured mortgages and notes payabl 0
Unsecured mortgages and notes payable 0
Total Liabilities:

$807,664

1-yr growth
11.13%
Deferred revenue
Accounts payable and accrued expenses
Other liabilities

   Net Assets:

Net Assets: Amount ($)
Temporarily restricted net assets 0
Permanently restricted net assets 0
Unrestricted net assets -678,119
Total Net Assets:

-$678,119

1-yr growth
-170.11%

Key Staff

  
Name Ascending
Title 
Function 
Add Prospect 
Annie DeKraker Manager, REGGIE Awards and Events Conventions/Meetings ...X
Noelle Boddewyn Manager, Legal Affairs Legal ...X
Paul Robinson Director, Marketing and Events Marketing ...X
Richard Feldman Director, Marketing and Events Marketing ...X

Meetings/Conferences

Year Descending
Name 
Location 
Facility 
From 
To 
Attendance 
Exhibitors 
Facility Amenities 
20172017 Brand Masters Conference ,   February 15 February 17    ...X
20162016 BAASH – Brand Activation Annual Showcase Chicago , IL , United States The Westin Chicago River North April 18 April 20    ...X
2016BAA's 38th Marketing Law Conference Chicago , IL , United States Chicago Marriott Downtown Magnificent Mile November 9 November 11    ...X
2015Annual Conference and REGGIE Awards Gala Chicago , IL , United States   April 15 April 17    ...X
2015BAA's 37th Marketing Law Conference Chicago , IL , United States Chicago Marriott Downtown Magnificent Mile November 9 November 11    ...X
20142014 Annual Marketing Conference & REGGIE Awards Gala Chicago , IL , United States Westin Chicago River North March 25 March 27    ...X
2014BAA Marketing Law Conference Chicago , IL , United States Chicago Downtown Marriott November 5 November 7    ...X

Publications

Name 
Frequency 
Advertising 
  This organization has no publication data available.
 

Recent Lobbying Spending

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

2018 Q4: $0
2018 Q3: $0
2018 Q2: $0
2018 Q1: $0
2017: $0


PAC Details

Name: -



FEC ID: -



Last updated: -


PAC Contributions

(-)

Outside Representation

Firm Name Ascending
Reg/ Term 
Date 
  This organization has no outside representation data available.
 

Legislative Issue Focus

Source: Lobbying Disclosure Electronic Filings, Office of the Clerk, U.S House of Representatives.

This organization has no legislative issue data available.

Active Legislation

This organization has no active legislation data available.

Contractors

Contractor Ascending
Service Category 
Reported Year Descending
Reported Compensation 
  This organization has no contractors information available.
 

***Disclaimer: This information has been sourced from a combination of the IRS Forms 990, 5500, and the Federal Audit Clearinghouse



 
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