Beyond the Whitepaper: Taking Your Content Marketing to the Next Level


You have a good library of content, you’re active on social media and you’re even doing a little bit of email marketing.  Now it’s time to take it all to the next level.

Getting there takes more than content-marketing basics like white papers. Instead, it means using targeted testing to sharpen your appeal. Integrating paid digital marketing.  Optimizing your content for voice search. And turning it all into unique and effective marketing—all with content you already have! 

Here’s how.

Register now for Beyond the White Paper: Taking Your Content Marketing to the Next Level.

Since coming on board, MemberClicks’ Callie Walker has raised the firm’s blog views 286% and achieved a 374% increase in subscribers. Now, in this 90-minute webinar, she shares tactics and strategies that can help you achieve your own content marketing goals.

Use content you already have.  You’ll learn new ways to test, refine and repurpose content into digital ads, social media and email marketing appeals that engage more people and convert more prospects.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on making your content marketing even more successful, including:

  • Ways to fully leverage the content you’ve already developed
  • How voice search is changing content marketing (and how to adapt)
  • What A/B tests to run to improve your email marketing
  • How to get started with paid digital marketing, such as ads on Facebook and LinkedIn
  • How to use content you already have to empower other staff members and departments

You’ll come away from the webinar with fresh—and effective—ideas for using content you already have to convert new prospects.

Register now for Beyond the White Paper: Taking Your Content Marketing to the Next Level.

Meet Your Webinar Leader

Callie Walker is the Senior Inbound Marketing Specialist at MemberClicks, an Atlanta-based membership management software company. She manages the company’s blog, content pieces, and various social media sites.

Callie attended the University of Georgia, graduated with a Bachelor’s degree in Public Relations, and went on to pursue a career in PR and digital marketing.

In her time at MemberClicks, she’s increased blog views by 1,472% and blog subscribers by 1,265%. She loves writing and exploring how associations can tap into the power of inbound marketing.

Who Should Attend

This webinar is of value to all associations,  nonprofits, industry trade groups and professional organizations. Attendees who will benefit most include:

  • Marketing Managers
  • Content Managers
  • Editors
  • Executive Directors
  • CEOs
  • Chief Marketing Officers
  • Chief Membership Officers
  • Directors of Membership

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Beyond the Whitepaper: Taking Your Content Marketing to the Next Level (OnDemand: Active for 12 months from 03.21.19)