Advanced Sponsorship Sales: How to Maximize Revenue for
Association Meetings and Virtual Events


Using video and social distancing, associations are ready to restart meetings and events.  Now the challenge is to restart sponsorship sales—and vital cashflow.

What incentives will bring sponsors back? How can you communicate the results—and attendee relationships—your programs help sponsors achieve? And how can deploy a program designed for today’s “new normal” quickly enough to keep sponsors from going with your competitors?

This new TRENDS webinar provides expert guidance on how to design, price, promote and close more sponsorship sales in today’s challenging times.

Register now for Advanced Sponsorship Sales: How to Maximize Association Meeting & Event Revenues.

Tom Pasha has designed Sponsorship Sales programs for over 20 years for associations and corporations, with several golf tournament packages that drive over $1 million annually in sponsorship revenue.  Now, in this fast-paced, fact-packed hour, he shows you how to restart your organization in the COVID-19 era.

Quickly produce highly visible results. From “Welcome Back” member promotions and live seminars to virtual webinars and trade shows, you’ll learn tactics for attracting sponsors and increasing your attendance and revenue. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to build and rebuild a sponsorship sales program during these challenging times, including:

  • How to get ahead of competitors: Moving quickly to respond to pandemics and economic slowdowns, now and in the future.
  • Using the four parts of a sale: How to use sales, service, delivery and follow-up to design a sponsorship sales program that draws sponsors by increasing sponsor ROI and visibility in the market.

  • Utilizing social media to promote the sponsor program:  How to highlight results and relationships among your attendees and sponsors.

  • Selling and upselling the sponsorship program: Using outside sales professionals to train an in-house sales team to build the program for long-term results.

  • ALSO INCLUDED: Forms and formats to design and deliver your own sponsorship sales effort.

You’ll come away from this webinar understanding new tactics for restarting sponsorship sales in today’s “new normal.” This program is also approved by the Events Industry Council for 1 hour of CMP credit.

Register now for Advanced Sponsorship Sales: How to Maximize Association Meeting & Event Revenues.

Meet Your Webinar Leaders

Tom Pasha has been recognized as one of the top convention planners in the industry. Starting in hotel positions of caddy, bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago. He went to Sales Management positions throughout the Hyatt organization, working in 12 Hyatt Hotels over 20 years. Tom was Director of Sales at Hyatt Hotels in Greenville, San Antonio and Chicago O’Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha. Tom won Sales Manager of the Year, Sales Director of the Year, Sales Team of the Year and the Donald M. Pritzker Award for Sales Excellence. 

Tom went into meeting planning and founded CONTACT Planning, Inc., a national meeting planning company with headquarters in Orlando. The company concentrates on corporate and association events, many with a golf element. CONTACT Planning Inc. books over 100,000 room nights and 30,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association clients.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Meeting Planners
  • Communications Staff
  • Membership Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Qty Price Product Name
$215.00 Advanced Sponsorship Sales: How to Maximize Revenue for Association Meetings and Virtual Events (OnDemand: Active for 12 months from 07.22.20)